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The Way I See It: Rants, Revelations And Rules For Life Paperback – Unabridged, 26 Apr 2012

124 customer reviews

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The Way I See It: Rants, Revelations And Rules For Life + What You See Is What You Get: My Autobiography + Strong Woman: The Truth About Getting to the Top
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Product details

  • Paperback: 352 pages
  • Publisher: Pan; Main Market Ed. edition (26 April 2012)
  • Language: English
  • ISBN-10: 1447205391
  • ISBN-13: 978-1447205395
  • Product Dimensions: 19.8 x 13.2 x 2.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (124 customer reviews)
  • Amazon Bestsellers Rank: 136,333 in Books (See Top 100 in Books)

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Product Description

Review

'Sugar is no Jobs, but his take on life is always frank and hilarious.' --Daily Mirror Treats for the Tree --This text refers to an out of print or unavailable edition of this title.

Book Description

Alan Sugar is back, and this time he's taking on the world in this entertaining, opinionated and funny new book.

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Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By J. Nichols on 11 Jan. 2012
Format: Hardcover Verified Purchase
"Work hard and play hard but don't mix the two !" Lord Sugar did not go to any fancy public school but he seems to have built his life around the precepts commonly dealt out by the housemasters and headmasters of such establishments. In fact he did mix the two when he took on Tottenham Hotspurs and by his own account lived to regret it, because such was this distraction, he took his eye off the ball as far as the dot.com boom was concerned and the opportunities passed him by !

I thought at first I was not going to enjoy this book because I have never watched "The Apprentice" (a few extracts on U-Tube have remedied this!) and I did not like the brash, seemingly over-selfconfident approach. It has to be said that if stars were awarded purely for literary merit Alan Sugar would barely scrape two. But his common sense down-to-earth attitude to life quite won me over and I found myself agreeing with just about everything he rants about, restaurant etiquette apart. He may be a labour peer but he defends British middle-class values to the hilt believing that hard work and starting at the bottom is the motorway to success and that the business ethic of offering better value for money than the competition is the name of the game.

There are enjoyable chapters on his flying experiences, his biking and his tennis, and his long, never-ending battle to ensure he does not put on weight. Obviously his sporting enthusiasms help enormously in this regard but they are not enough and we follow some fairly basic but vital dietary decisions he has taken to ensure he keeps fit.The "tiny fork diet" is innovative but I am left feeling quite gluttonous and guilty knowing he has foregone butter and cream. However I guess he eats out very often when no doubt he relaxes his own rules.
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1 of 1 people found the following review helpful By J. R. Saunders on 30 April 2012
Format: Paperback
What a fantastic read. Full of sharp observation, common sense and great wit. He tells it straight, and although he has great personal wealth, he speaks for the common man. He admits his mistakes, and laughs at himself, not a vain man at all. If only the government would take up some of his ideas, it would help get the country back on it's feet. It almost makes me wish that Labour were back in power, with him as their advisor. (though they probably wouldn't listen - too obvious). I simply could not put this book down, meals were late, and housework neglected. I have now read both his books. (What you see is what you get, being the other one) I hope he will continue writing as his books are so entertaining and informative. I would go so far as to say that his books should be in all schools, as he might inspire the next generation who seem only to aspire to celebrity and fame, and to not realise what a trillion to one chance they have of achieving it. Lord Sugar, who was born in a council flat in Hackney, is living proof that 'the work ethic' of previous generations is the only way to success and security. I have now discovered his FB page, and look forward to keeping up with his House of Lords activities through that.
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53 of 63 people found the following review helpful By Mark Twain on 8 Oct. 2011
Format: Hardcover
Having read Sir Alan; sorry, Lord Sugar's very interesting Autobiog (released only a year ago), and as a fan of The Apprentice, I was quite excited when this appeared on the shelves.

However, taking a look within the pages, I couldn't help but feel disappointed. Not just with the content of the book itself, but what it revealed about Alan Sugar's personality.

Reading his autobio, you can't help but be impressed by Alan Sugar's acheivements, even if as ever, his phenomenal success in the 1980s in the computer market was largely due to being in the right place at the right time to latch onto a growing market (personal computers). The autobio contains a wealth of interesting tales from along Alan Sugar's journey through this success, and one might be left wondering what more he's got to say.

The answer is: everything and nothing. The book is a collection of barely Tweet-worthy wafflings on topics as diverse (and cringe-inducing) as Health and Safety, "The Youth of Today", and the nonsense of Fad diets, peppered with the odd hint of xenophobia and misogyny. The book's tagline is "Rants, Revelations and Rules for Life", but I found it contained only one of these. A better tagline might have been "Bitter Ramblings of a Retired Old Man".

Sorry to have to write this, and obviously I don't know the guy, but its neither very interesting (anything useful is already contained in his autobiog), nor does Lord Sugar portray himself in an attractive light.
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3 of 3 people found the following review helpful By Paul Johnson-Jovanovic on 21 Aug. 2013
Format: Paperback Verified Purchase
to the point, he tells it like it is and doesn't pussy foot around or pull any punches. say no more, i say
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31 of 37 people found the following review helpful By Unabryn on 6 Oct. 2011
Format: Hardcover
I received this book yesterday and have only read the first two chapters but so far it's just brilliant. Every thing that Alan Sugar rants about are my thoughts exactly - as he says, the world has gone mad and I totally agree with him. I always
thought he sucked up to Labour and Gordon Brown but he has very strong views on how they messed up and talks about how Gordon Brown just smiled at him when he attempted to tell him what was wrong with the country. I roared with laughter at his choice of words
to describe Janet Street-Porter. A brilliant read so far.
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