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The Way I See It: Rants, Revelations And Rules For Life [Unabridged] [Hardcover]

Alan Sugar
4.3 out of 5 stars  See all reviews (97 customer reviews)

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Book Description

29 Sep 2011
Everyone knows that Lord Sugar has strong opinions and is not afraid to voice them - no matter how controversial they may be. His bestselling autobiography revealed his incredible rags to riches story; his new book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, peer of the realm, keen cyclist and bemused grandfather. You'll learn what he thinks of over-priced poncy restaurants and discover his latest weight-loss regime, the Tiny Fork Diet. He explains why would-be entrepreneurs should stop moaning, reveals the secrets of his own success and explains why today's health and safety culture is stifling business, as well as being an insult to our intelligence. He also insists we should stop spouting jargon and speak plain English, tells us what's wrong with teenagers and why he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation's favourite straight-talking businessman.

Product details

  • Hardcover: 352 pages
  • Publisher: Macmillan; Unabridged edition (29 Sep 2011)
  • Language: English
  • ISBN-10: 0230760899
  • ISBN-13: 978-0230760899
  • Product Dimensions: 16.5 x 24.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (97 customer reviews)
  • Amazon Bestsellers Rank: 151,187 in Books (See Top 100 in Books)

More About the Author

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Product Description


'Sugar is no Jobs, but his take on life is always frank and hilarious.' --Daily Mirror Treats for the Tree

About the Author

Lord Sugar is chairman of Amshold Group Ltd, a member of the House of Lords, and the popular star of The Apprentice and Junior Apprentice. His autobiography, What You See is What You Get, is published by Pan.

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Customer Reviews

Most Helpful Customer Reviews
50 of 60 people found the following review helpful
2.0 out of 5 stars Disappointing 8 Oct 2011
Having read Sir Alan; sorry, Lord Sugar's very interesting Autobiog (released only a year ago), and as a fan of The Apprentice, I was quite excited when this appeared on the shelves.

However, taking a look within the pages, I couldn't help but feel disappointed. Not just with the content of the book itself, but what it revealed about Alan Sugar's personality.

Reading his autobio, you can't help but be impressed by Alan Sugar's acheivements, even if as ever, his phenomenal success in the 1980s in the computer market was largely due to being in the right place at the right time to latch onto a growing market (personal computers). The autobio contains a wealth of interesting tales from along Alan Sugar's journey through this success, and one might be left wondering what more he's got to say.

The answer is: everything and nothing. The book is a collection of barely Tweet-worthy wafflings on topics as diverse (and cringe-inducing) as Health and Safety, "The Youth of Today", and the nonsense of Fad diets, peppered with the odd hint of xenophobia and misogyny. The book's tagline is "Rants, Revelations and Rules for Life", but I found it contained only one of these. A better tagline might have been "Bitter Ramblings of a Retired Old Man".

Sorry to have to write this, and obviously I don't know the guy, but its neither very interesting (anything useful is already contained in his autobiog), nor does Lord Sugar portray himself in an attractive light.
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30 of 36 people found the following review helpful
5.0 out of 5 stars SO FAR - ABSOLUTELY BRILLIANT! 6 Oct 2011
By Unabryn
I received this book yesterday and have only read the first two chapters but so far it's just brilliant. Every thing that Alan Sugar rants about are my thoughts exactly - as he says, the world has gone mad and I totally agree with him. I always
thought he sucked up to Labour and Gordon Brown but he has very strong views on how they messed up and talks about how Gordon Brown just smiled at him when he attempted to tell him what was wrong with the country. I roared with laughter at his choice of words
to describe Janet Street-Porter. A brilliant read so far.
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1 of 1 people found the following review helpful
5.0 out of 5 stars listen to him 14 Nov 2013
Format:Hardcover|Verified Purchase
you can hear him talking thru this book and it is great to read. enjoyed his other read, so clever
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1 of 1 people found the following review helpful
5.0 out of 5 stars tells it like it is 21 Aug 2013
Format:Paperback|Verified Purchase
to the point, he tells it like it is and doesn't pussy foot around or pull any punches. say no more, i say
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8 of 10 people found the following review helpful
5.0 out of 5 stars Point of View 7 Mar 2012
Having been disappointed with Alan Sugar's autobiography I wasn't certain what to expect from this volume which appears to be based on conversations which have been turned into chapters by a competent professional writer. The thoughts, views and rants, belong to Sugar and, in most instances, represent commonsense which is at a premium in an age of political correctness and the pernicious world of health and safety. He regards himself as straight talking and is annoyed when others fall below the standard he sets for himself. He asks the question "Has the World Gone Mad" and concludes it's lost its moral compass.

Having been successful in business he berates the additional cost imposed by the health and safety industry with their tin-pot dictatorial attitude. He abhors the compensation culture and encourages people to fight what he regards as blackmail. On many occasions companies find it easier to give in than incur the cost of defending their reputation. He has sympathy for teachers, police officers and prison officers who he feels are under-appreciated. He understands, as too many people in life do not, that work is not about money, it's about respect. If you pay peanuts you get monkeys. Pay people a decent wage and they will respond positively. Sugar came from a poor family and worked his way to wealth, others use poverty as an excuse to fail. His language is direct, "You are dealing with thieving thugs who don't want to work because it's easier to steal or leech off the benefits system." Sadly, he's right.

He's no time for the lack of resources argument either. "How come we can spend many millions taking military action in Iraq, Afghanistan and Libya, yet we don't have the money to build more prisons? It is a stupid false economy.
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7 of 9 people found the following review helpful
5.0 out of 5 stars Lord Sugar my hero 22 Nov 2011
Format:Hardcover|Verified Purchase
I read the Autobiography. It was clearly stataed this book contained some of the stories from his autobiography. It does but in a very relevant and abridged format. In comparison this book is far easier to read for Sugar Fans or others. The title reflects the books contents. Lord Sugar does not hold back on letting us know what he thinks of TV people, the press and footballers and the big football businesses (they are certainly not clubs run for the benefit of the memebrs or true football supporters)

I for one would subscibe to some of his ecconomic policies on wars, pensions and the third world. As for crime- say it exactly as you see it Lord Sugar - I am not sure why you don't have more supporters in the big house. Those who think Lord Sugar who supports New Labour could be left of centre are wrong. He could be slightly to the right of Ghengis Khan on some things. I am trying to model myself on this sucessful business man
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By Chris
Format:Kindle Edition|Verified Purchase
Never a truer word was spoken, why is Lord Sugar not running this country it sure would be a better place
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5.0 out of 5 stars on book 23 May 2014
Format:Paperback|Verified Purchase
alan sugar is a grate man and i like the book and i have not read it all yet
susan steel.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Published 5 days ago by Maggie Gilmartin
5.0 out of 5 stars Would recommend.
Excellent read, kept me interested through out!
Published 10 days ago by Shaun
4.0 out of 5 stars Four Stars
very good read
Published 25 days ago by dorothybennett
5.0 out of 5 stars Ranting at its best!
Love this book! It is a book of rants and you can hear him saying these things as you read...personally I agree with most of his rants so doubly enjoyed the book!
Published 1 month ago by Hemi Tanna
3.0 out of 5 stars Not as good as his autobiography
Alan Sugar's autobiography is really good and I would recommend people read it. However, this book seems like a watered down version of it which then includes rants on some pretty... Read more
Published 1 month ago by Mr. Alex Buxton
5.0 out of 5 stars Five Stars
Published 1 month ago by Elizabeth Mobbs
5.0 out of 5 stars Five Stars
Published 1 month ago by john g
4.0 out of 5 stars lots of common sense
I agreed with most of his rants! A good read. Bought two books so I could give a friend one.
Published 4 months ago by Linda Grime
5.0 out of 5 stars an excellent read
I loved this book. Have been an avid fan of Lord Sugar since purchasing my first Amsted word processor from Currys all those years ago. Read more
Published 4 months ago by Jason
5.0 out of 5 stars YOUR FIRED
Seen most of the past TV seasons whilst living in Spain, unfortunately now in Denmark its not possible, but the book is great, reading about a man who started from nothing to what... Read more
Published 5 months ago by Stephen F. Volante
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