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The Way I See It: Rants, Revelations And Rules For Life [Kindle Edition]

Alan Sugar
4.3 out of 5 stars  See all reviews (115 customer reviews)

Print List Price: £7.99
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Book Description

Everyone knows that Lord Sugar has strong opinions and is not afraid to share them - no matter how controversial they may be. His latest book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, keen cyclist, peer of the realm and bemused grandfather.

In The Way I See It he shares his trenchant views on subjects as varied as over-priced poncy restaurants, the problems with British society, why French drivers wind him up, the secrets of his own success, and the reason he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation's favourite straight-talking businessman.

Product Description


'Sugar is no Jobs, but his take on life is always frank and hilarious.' --Daily Mirror Treats for the Tree

Book Description

Alan Sugar is back, and this time he's taking on the world in this entertaining, opinionated and funny new book.

Product details

  • Format: Kindle Edition
  • File Size: 750 KB
  • Print Length: 354 pages
  • Page Numbers Source ISBN: 1447205391
  • Publisher: Macmillan; Main Market Ed. edition (29 Sept. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 0230760899
  • ISBN-13: 978-0230760899
  • ASIN: B005I3P8II
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (115 customer reviews)
  • Amazon Bestsellers Rank: #46,694 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars tells it like it is 21 Aug. 2013
Format:Paperback|Verified Purchase
to the point, he tells it like it is and doesn't pussy foot around or pull any punches. say no more, i say
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52 of 62 people found the following review helpful
2.0 out of 5 stars Disappointing 8 Oct. 2011
Having read Sir Alan; sorry, Lord Sugar's very interesting Autobiog (released only a year ago), and as a fan of The Apprentice, I was quite excited when this appeared on the shelves.

However, taking a look within the pages, I couldn't help but feel disappointed. Not just with the content of the book itself, but what it revealed about Alan Sugar's personality.

Reading his autobio, you can't help but be impressed by Alan Sugar's acheivements, even if as ever, his phenomenal success in the 1980s in the computer market was largely due to being in the right place at the right time to latch onto a growing market (personal computers). The autobio contains a wealth of interesting tales from along Alan Sugar's journey through this success, and one might be left wondering what more he's got to say.

The answer is: everything and nothing. The book is a collection of barely Tweet-worthy wafflings on topics as diverse (and cringe-inducing) as Health and Safety, "The Youth of Today", and the nonsense of Fad diets, peppered with the odd hint of xenophobia and misogyny. The book's tagline is "Rants, Revelations and Rules for Life", but I found it contained only one of these. A better tagline might have been "Bitter Ramblings of a Retired Old Man".

Sorry to have to write this, and obviously I don't know the guy, but its neither very interesting (anything useful is already contained in his autobiog), nor does Lord Sugar portray himself in an attractive light.
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31 of 37 people found the following review helpful
5.0 out of 5 stars SO FAR - ABSOLUTELY BRILLIANT! 6 Oct. 2011
By Unabryn
I received this book yesterday and have only read the first two chapters but so far it's just brilliant. Every thing that Alan Sugar rants about are my thoughts exactly - as he says, the world has gone mad and I totally agree with him. I always
thought he sucked up to Labour and Gordon Brown but he has very strong views on how they messed up and talks about how Gordon Brown just smiled at him when he attempted to tell him what was wrong with the country. I roared with laughter at his choice of words
to describe Janet Street-Porter. A brilliant read so far.
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3.0 out of 5 stars Top Dog 13 Feb. 2014
Sugar, Alan. The Way I See It.

Alan Sugar, the epitome of the self-made man, is never lost for words or targets. As a controversialist he’s unrivalled. But love him or loathe him one has to admit that he talks a lot of sense. A moral hardliner who admires honest endeavour, Sugar enjoys ranting and raving at what one might call ‘the usual targets’: the benefit culture, the EU, spoilt brats, reality television, overpaid footballers, lawyers, political correctness, young folk who are either wafflers or inarticulate, and bad business practice in general.

Lord Sugar, egotist and proud of it, climbed the ladder the hard way and has little time for British workers, whom he sees as largely unmotivated and dishonest scroungers, encouraged by weak Labour government policies. He admires successful entrepreneurs like Murdoch and the Beckhams and he laments the decline of industry in the West. The future, Sugar believes, lies not with America but with the Far East and China.

In spite of his aggressively progressive stance at heart Sugar is a sentimentalist. He is frequently caught looking back to the good old days when you paid your way in pounds, shillings and pence, or you went without. He’s also a dreamer, as his chapter ‘Fantasy Football’ illustrates. Having failed to make Tottenham Hotspur a top club, he imagines life as a manager doing some straight talking to the players: ‘And it won’t be all that crap about “We’ll go away and regroup,” … No, none of that nonsense.’

The subtitle of the book, ‘Rants, Revelations and Rules for Life’ underline the essentially didactic nature of the man so many love to hate. Not that Lord Sugar cares; he’s happy sitting on top of the pile.
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4.0 out of 5 stars Personable Pterotic Psychopath 11 Jan. 2012
Format:Hardcover|Verified Purchase
"Work hard and play hard but don't mix the two !" Lord Sugar did not go to any fancy public school but he seems to have built his life around the precepts commonly dealt out by the housemasters and headmasters of such establishments. In fact he did mix the two when he took on Tottenham Hotspurs and by his own account lived to regret it, because such was this distraction, he took his eye off the ball as far as the boom was concerned and the opportunities passed him by !

I thought at first I was not going to enjoy this book because I have never watched "The Apprentice" (a few extracts on U-Tube have remedied this!) and I did not like the brash, seemingly over-selfconfident approach. It has to be said that if stars were awarded purely for literary merit Alan Sugar would barely scrape two. But his common sense down-to-earth attitude to life quite won me over and I found myself agreeing with just about everything he rants about, restaurant etiquette apart. He may be a labour peer but he defends British middle-class values to the hilt believing that hard work and starting at the bottom is the motorway to success and that the business ethic of offering better value for money than the competition is the name of the game.

There are enjoyable chapters on his flying experiences, his biking and his tennis, and his long, never-ending battle to ensure he does not put on weight. Obviously his sporting enthusiasms help enormously in this regard but they are not enough and we follow some fairly basic but vital dietary decisions he has taken to ensure he keeps fit.The "tiny fork diet" is innovative but I am left feeling quite gluttonous and guilty knowing he has foregone butter and cream. However I guess he eats out very often when no doubt he relaxes his own rules.
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