Fascinating, even-handed, carefully researched and well written. A must for anyone who goes shopping and wants to know more about what they are buying and the ethos behind it. It really changed my approach to shopping. I now pay a little more to shop elsewhere, outside the big supermarkets, whenever at all possible. And I'm more careful with my food - no more giant sized packs of everything - so I throw away less, and yet my overall food bills have NOT gone up. And you know what, when you shop in small shops, people talk to you?!! Thanks to the writer of this book for changing my life a little for the better.