Review
"This new book... answers virtually every important question that could be asked about public opinion surveys and elections." -Richard Morris, Washington Post"
Product Description
This is an updated guide to evaluating election polls and polling. Using a question-and-answer format, the book contains a review of election polls and a brief history of polling in the United States. The key elements of polls - design, sampling, interviewing, questionnaires and data analysis, are highlighted. The book then provides a measuring stick by which to interpret polls and a diagnostic list of common problems in poll construction and presentation. This edition has been updated throughout, particularly to include data on the 1996 elections.