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Product Description
Product Description
A sourcebook of visual ideas and strategies for visual communication An AZ of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the readers creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand AZ format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.
About the Author
John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire, where he holds a Teaching Fellowship. He has run projects and workshops with students in Europe, America, Japan and China and is the author of the Portfolio title Photography.
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Customer Reviews
Most Helpful Customer Reviews
3 of 5 people found the following review helpful
Format:Paperback
This book is written by a passionate and enthusiastic guy who I have known for 2-3 years now. I would not be the photographer I am today without him. Everything he has ever taught me is in this book.
It is a book full of IDEAS! It is a book of creative simplicity and pure genius! It holds many keys that will unlock your inbuilt capacity to think creatively and come up with super ideas that can change the world! No joke.
(I love the term 'brainjacking'!! That's a great one.)
Every part of the book is image based, it is visually driven and is an EPIC WIN!
A small applause, please!
It is a book full of IDEAS! It is a book of creative simplicity and pure genius! It holds many keys that will unlock your inbuilt capacity to think creatively and come up with super ideas that can change the world! No joke.
(I love the term 'brainjacking'!! That's a great one.)
Every part of the book is image based, it is visually driven and is an EPIC WIN!
A small applause, please!
1 of 2 people found the following review helpful
Format:Paperback
Fantastic book, beautifully laid out and something I see myself using over and over. Great for taking an idea to the next level. Has really inspired me to go and out and do what I used to do: looking at art, books etc for ideas and not just other photographers or the internet. It's as much for professionals as for students.
1 of 2 people found the following review helpful
Format:Paperback
This book is a great insight into potential approaches to creative thinking and visual problem solving. The writing is bright, breezy and intelligent. The book is packed with illuminating case studies that are, by themselves, creatively considered and approached.
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