Sign in to turn on 1-Click ordering.
Trade in Yours
For a 10.08 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Visual Display of Quantitative Information [Hardcover]

Edward R. Tufte
4.4 out of 5 stars  See all reviews (19 customer reviews)
Price: 26.00 & FREE Delivery in the UK. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually dispatched within 2 to 3 weeks.
Dispatched from and sold by Amazon. Gift-wrap available.


Amazon Price New from Used from
Hardcover 26.00  
Trade In this Item for up to 10.08
Trade in The Visual Display of Quantitative Information for an Amazon Gift Card of up to 10.08, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Frequently Bought Together

The Visual Display of Quantitative Information + Envisioning Information
Price For Both: 54.60

One of these items is dispatched sooner than the other.

Buy the selected items together
  • Envisioning Information 28.60

Product details

  • Hardcover: 190 pages
  • Publisher: Graphics Press USA; 2nd edition edition (31 Jan 2001)
  • Language: English
  • ISBN-10: 0961392142
  • ISBN-13: 978-0961392147
  • Product Dimensions: 27.4 x 22.5 x 2.1 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 26,248 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description


The first edition of Tufte's now classic text on the design of statistical graphics was published in 1983. Tufte published it himself with the help of a second mortgage in order to have complete control over the book's design, which he wanted to reflect the intellectual principles put forth in its c

Inside This Book (Learn More)
First Sentence
Excellence in statistical graphics consists of complex ideas communicated with clarity, precision, and efficiency. Read the first page
Explore More
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Hardcover|Verified Purchase
The book is simply stunning. It consigns most of the graphical designs of the consulting industry into the dustbin of bad practice and presents some slightly unconventional alternatives, which actually do look more compelling on second thought. The standard rules of avoiding lie factors in graphics, maximising the data / ink ratio, the integration of graphics and text are all spot on and show how statistics, when done right, is far from boring, tending far more towards the fascinating instead.

The book also provides some splendid examples of good graphical design, shockingly most of them fairly old - i.e. the field did not progress nearly as much as should be expected, with most of the progress being pre-20th century, with several unfortunate steps back from the 1920s to 1970s (shown as well). Another interesting facet is the historical development of methods for presenting quantitative information, which is interesting in its own right.

This book should be essential reading for anyone who relies on visually presenting quantitative information and is an absolute must in management consulting.
Comment | 
Was this review helpful to you?
28 of 29 people found the following review helpful
5.0 out of 5 stars Read it, before you make a really bad mistake. 7 Dec 2001
By Warren
This book should be a compulsory read for all graphic designers dealing with data visualisation.
The clearly focused chapters, all with superb illustrations, take the reader through some of the best and worst graphics and charts ever printed, with Tufte providing crystalline insights and techniques that will stick in your mind and make your own work better.
Whilst this book deals only with printed graphics, I think that the lessons learned are even more valuable as a foundation for interactive media designers. With the added dimensions of time and user involvement comes the potential to commit far worse design-crimes than many of the examples laid bare in this book!
Like I said: Read it before you make a really bad mistake!
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars insightful and stimulating 25 Aug 2010
Every management consultant should look at the pictures.
This is excellence in story telling.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Interesting point about graphical data integrity 11 Mar 2010
By M.I.
Format:Hardcover|Verified Purchase
This book provides suggestions and ideas about how to represent data in a graphically meaningful and elegant way. The focus is set on how to maximize the information shown without producing chartjunk, in order to reveal the meaning and the complexity of the data in a visually effective way. Guidelines are given for producing better graphics, such as maximising data ink and erasing non data one, and many examples of good and bad graphics taken from present and past scientific literature following such guidelines are shown. I found interesting the point made by the author about graphical data integrity, which means that graphics are supposed of telling the truth and not distort graphically the information content. The sizes of the graphical elements shown must represent the magnitude of the data correctly, without distortions. On the contrary, nowadays graphics published in newspapers and magazines often lack such integrity, and the message conveyed by the data is altered and telling a lie. Readers aren't usually aware of such subtleties! In conclusion, anybody dealing with scientific data and its representation should own a copy. Well done!
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars Marvellous, timely 30 July 2013
We have all seen them in presentations: illegible graphs, gaudy tables and lousy ClipArt. As the number of Powerpoint graphics options on explode with every new release of MS Office, the profusion of colours and shapes that populate presentations becomes even more bizzare. Thank goodness Edward Tufte sorts through all the mess to remind readers--perhaps some of them consultants--that graphs should communicate data with economy. No need for additional 3D effects. No gratuitously vulgar primary colours. Just plain communication.

The book is fairly straightforward. Tufte gives a short overview of the theory of graphical presentation. He then uses numerous examples (from the 18th century up to the twentieth century) to demonstrate the principles of good visual communication. He also shows how graphs (in the New York Times, in company annual reports etc) are deliberately distorted to give wrong information to the reader.

I thoroughly enjoyed reading 'The Visual Display of Quantitative Information'. I will be putting to practice its recommendation on the use of scatter plots in my next presentation. If you regularly present visual information in graphs, tables or figures for reports or as part of oral presentations, I recommend Impact by Jon Moon as well as Tufte's 'The Visual Display of Quantitative Information'. These books will repay close reading and practice of the principles of compelling visual presentations.
Comment | 
Was this review helpful to you?
18 of 22 people found the following review helpful
5.0 out of 5 stars Professor Tufte writes simply excellent books. 17 Jan 2002
By A Customer
Format:Hardcover|Verified Purchase
These books appeal on so many levels. They are informative, interesting and entertaining. Beautifully produced and very well written. One hardly notices one is being educated.
Comment | 
Was this review helpful to you?
2 of 3 people found the following review helpful
2.0 out of 5 stars Buy this book, but do not read it 7 Dec 2013
Format:Hardcover|Verified Purchase
This book has good and bad aspects. First let me look at the bad part: the text Tufte has written. The problem is, most of it is founded on a single principle: maximise the information-to-ink ratio. Now as a scientist myself, this sounded like a great idea. It would not just improve your graphs (and similar diagrams), but do it in a fairly systematic way. Why add more stuff to your graph if it doesn't add any more information? It will only confuse the reader for no benefit. It seems so simple. So obvious. And yet it is 100% wrong.

The problem with this idea is that it is based on a fundamentally flawed view of human perception. We don't just see individual blobs of inks (or darkened pixels), so that adding more makes it harder. Instead we see the various shapes they form (search the web for "Kanizsa's triangle"!), and we should be aiming to reduce the complexity of this. For example, if you have several graphs next to each other, then putting a box around each will keep them visually distinct, so you can focus on one at a time with no conscious effort. If you leave out the bounding boxes then they become a jumble of tiny objects that take some effort to group visually. A very small amount of effort, admittedly, but you've made it harder for no reason. But Tufte HATES putting boxes around things! After all, you've certainly added more ink, and added no more information, so by his flawed rule you have made things unambiguously worse.

So now for the good. Why should you buy this book if not to read it? Because it is filled with pictures representing data from a myriad of sources. Some of them are effective, some are not. Some are beautiful, some are ugly. All are worth reflecting on.

In conclusion: Ok, I exaggerate when say "do not read it".
Read more ›
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Brilliant
A dry title for a completely wonderful (and beautifully produced) book. Nobody should ever prepare a presentation using graphics to convey numbers without having read it!
Published 7 months ago by H. Carter
5.0 out of 5 stars A Classic!
The reproductions are wonderful and the text is informative. A great book to have and read. Get it now!

A classic for every thinking-man's shelf!
Published 15 months ago by Paul Janka
5.0 out of 5 stars Very good book
Nice print
Easy to read
Full of quality illustrations
A very good book to have.
I would say worth the money.
Published 15 months ago by taufiq
5.0 out of 5 stars Great Book
Amazing book, amazing service! Really apreciate!
This book began in 1975 but is still so trendy now days. Read more
Published on 19 Aug 2012 by Leo
4.0 out of 5 stars well regarded classic on the subject, but a bit too old-fashioned...
well regarded classic on the subject, but a bit too old-fashioned style, avoiding colour as the tool for some reason. Read more
Published on 31 Oct 2011 by ReviewerX
5.0 out of 5 stars Beautiful
The ideal introductory book to Tufte, an absolutely beautiful book, an essential read for all those working in the data visualisation field. Perfect.
Published on 28 Sep 2011 by Howie
4.0 out of 5 stars Worth reading
This is a great "classic" and would even make a good coffee table book with its images and high quality paper! There are plenty of useful tips on how to visualise data. Read more
Published on 6 Sep 2011 by Simon Gifford
3.0 out of 5 stars Quite technical and historical
Molto più tecnico e storico di quello che mi aspettassi, ma in fin dei conti fa il suo lavoro, ancora non l'ho finito di leggere, ma promette bene, impatto buono
Published on 24 Aug 2011 by Sion
3.0 out of 5 stars Enlightening, but repetitive
This book is very well produced and executed. Heavy use of graphics, clear text, excellent glosses on the side of each page to highlight important reading. Read more
Published on 19 Aug 2011 by Philip H
5.0 out of 5 stars Economists, econometricians and statisticians all need this book
This book is perfect for anyone who must present data and information visually in their career. I am an econometrician and find this book, and others like it by the author, a great... Read more
Published on 2 April 2011 by Tommy
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category