- Hardcover: 306 pages
- Publisher: University of Chicago Press (1 May 1994)
- Language English
- ISBN-10: 0226165019
- ISBN-13: 978-0226165011
- Product Dimensions: 15.8 x 2.6 x 23.6 cm
- Amazon Bestsellers Rank: 2,778,839 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Early in this century, Futurist and Dada artists developed innovative uses of typography that blurred the boundaries between visual art and literature. In "The Visible Word", Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich; Filippo Marinetti; Guillaume Apollinaire; and Tristan Tzara.
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First Sentence
The experimental typography which proliferated in the early decades of the twentieth century as an integral and highly visible aspect of modern art and literary movements was as much a theoretical practice as were the manifestos, treatises, and critical texts it was often used to produce. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The experimental typography which proliferated in the early decades of the twentieth century as an integral and highly visible aspect of modern art and literary movements was as much a theoretical practice as were the manifestos, treatises, and critical texts it was often used to produce. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
Visibility in Language and Art Exposed
27 Jun 2006
Format:Paperback
In this fabulously demanding book, Drucker traces the development of how we see language, how we conceive of it on the page and canvas, and what the ramifications of that are in the realms of sound and meaning. This very densely written, scholarly text is at each page an explosion of citations and reflections which are the condensation of Drucker's dedicated research (I believe of 10+years!) and her exploration of the movements that define our time of the Word Made Flesh. She will either make you feel like you, too, have done all the work to get to these pages, or lead you off on your own hunt for more. Whichever it is, the journey is well worth the effort.
4 of 5 people found the following review helpful
Great Book on Typography Art Movements and Literature
24 Feb 2001
Format:Hardcover
This is a great book that talks about Typography in the early avant-garde age; Futurism, Dada, Cubism. It discusses the relationship between visual art, typography and poetry. It's a great reference on experimental typography.
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