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The Vineyard at the End of the World: Maverick Winemakers and the Rebirth of Malbec [Paperback]

Ian Mount

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Book Description

19 Mar 2013
For generations, Argentine wine was famously bad - oxidised, unpalatable and often mixed with a low-class French grape called Malbec. But then in 2001, a Cabernet Sauvignon/Malbec blend beat all contenders in a blind taste test featuring Napa and Bordeaux's finest. Today, Argentina and its signature wine are on the tip of every smart traveller's tongue. The Vineyard at the End of the World explores the question of how this happened. Profiling the outlandish figures who fuelled the Malbec revolution - including celebrity enologist Michel Rolland, acclaimed American winemaker Paul Hobbs and the Mondavi-esque Catena family - Ian Mount describes in colourful detail the nefarious scams, brilliant business innovations and back room politics that put Malbec on the map.

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Product details

  • Paperback: 350 pages
  • Publisher: W. W. Norton & Co.; Reprint edition (19 Mar 2013)
  • Language: English
  • ISBN-10: 0393344177
  • ISBN-13: 978-0393344172
  • Product Dimensions: 13.8 x 2.2 x 20.9 cm
  • Amazon Bestsellers Rank: 788,678 in Books (See Top 100 in Books)

More About the Author

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Review

"The Vineyard at the End of the World is written in a relaxed yet authoritative style, making it an engaging read for those with an interest in both wine and Argentina." Decanter "...his [Mount's] research has been meticulous." --www.wineanorak.com

About the Author

Ian Mount lives in Buenos Aires and has written about wine for The Wall Street Journal, Food & Wine and other publications. Author website: www.ianmount.com

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.8 out of 5 stars  14 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars A lively little history, well balanced with plenty of jammy gossip and a hint of acidity. 16 Feb 2012
By MattyC - Published on Amazon.com
Format:Hardcover
Like all of the best books of its kind, The Vineyard at the End of the World interprets a narrow subject - in this case the history of the Argentine wine industry over five centuries, with a particular focus on the last three decades - for a broad audience. While it's clearly the best book about Argentine wine on the market, it's not a wine book per se: Mount is a journalist not a sommelier, and his nose has been trained to sniff out good stories, not good years.

That's not to say Mount glosses over the technical aspects of winemaking: he's clearly done his research, along with a ton of interviews. But he never strays too far from the question that underpins the entire narrative, namely: How did a country whose history over the past century has been one of regress, build a wine industry whose history has been one of progress?

Without entirely rejecting the proposition that luck may have played a more important role than judgement in this success story, Mount expertly marshals a mass of historical (from depressions to dictatorships to devaluations), geographical (if you ever find yourself wanting to turn a desert into a wine growing region, this book will get you started) and biographical (Mount is a skilled draughtsman when it comes to character portraits) detail to address this apparent paradox - and somehow avoids getting bogged down. Best of all, he doesn't take himself, his subject, or the winemakers he writes about too seriously. Other wine writers, take note.

To conclude. If you're interested in Argentine history or Argentine wine, this is a must read. If you're interested in wine in general, this is a should read. If you couldn't care less about wine but enjoy well-written popular non-fiction, you won't go far wrong here.
4 of 4 people found the following review helpful
5.0 out of 5 stars Ian Mount's Vineyard - Pleasure, Pleasure and Pleasure 28 Nov 2012
By corkpuller - Published on Amazon.com
Format:Hardcover
Savoured, sipped and slurped this volume - and shouted at my friends over the phone about the happiness it gave me. I even wrote emails about it in the hillbilly language of the internet, "all-caps". A little doubtful at the start, once Ian Mount got into the meat of it, reading Vineyard at the End of the World was the kind of blissful relief one feels when a serious and mysterious discomfort is revealed to be simply something very uncomfortable one has found one is sitting on, perhaps an upturned garden rake or something of the kind. A special kind of pleasure.

Why the sense of relief? This book by Mount speaks a lot of rude and impolite truths, for example unapologetically documenting the nasty pesticide-adulterated diesel fuel that was and often still is low-end Argentinian wine, the truckloads of arrogance husbanded by the old regime of bodegueros, or the tatty mess that is the state of commercial contracts as interpreted on this side of the Southern Cone of South America.

I traveled and enjoyed some of the same regions of Argentina as Mount and visited some of the same places (it seems we share some of nearly the same photos), and although my exposure to the reality of the wine scene is flyspeck on Ian Mount's in-depth research, I had felt rather guilty holding onto my pointedly critical observations of the country, and its winemaking. Until Ian's book, that is - metaphorically, I could finally shout 'what's this bloody garden rake doing under my cushion!'

Even more fascinating are the detailed accounts of how foreign consultants and Argentinian can-do winemakers turned the whole thing upside down. I adore Argentinian wine and buy it eagerly now, even if the infuriating stuff at the bottom end is still best used in an Otto-cycle engine. Mount provides loads of logical detail - e.g. what is the effect on primary flavours, as the vineyards descend in altitude from 10,000 feet (the highest anywhere) down to the eastern lowlands? (short answer: violets, black cherries, blackberry, plum, red cherries, strawberry). What are the tradeoffs as hang time in the intense UV irradiation increases, and acid levels drop off? How has the road-runner/coyote Argentinian economy affected the earnest efforts of the wine revolutionaries? Why did we all have to wait until nowadays to delight in the Malbec varietal?

I could go on, but why bother - snort and savour this one for yourself. You can see from the other reviews here that I'm not alone in singing the praises of this book. Long story short - I appreciated more than anything else the truth-telling Mount did, boldly giving us the negatives along with the plusses, rather than just being polite to his hosts with some nauseating Pangloss. Particularly happy-making was the description of that universally lauded Garden of Eden, the beloved of dreamy upscale tourist brochures, the city of Mendoza - as "butt-ugly". Thank you, Ian Mount. My only resentful misgiving about this book is that he hasn't written three more just like it. If you love wine, travel, winemaking, adventure, and/or staining your teeth purple, this thing is 98 Parker points out of 100.
3 of 3 people found the following review helpful
5.0 out of 5 stars A Surprising Find 14 Mar 2012
By Bucky - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
This was totally unexpected and delightful. The author's knowledge of his subject matter was astounding and he spins the story in an entertaining and informative way. In a million years, you wouldn't expect to think of this topic as interesting, but it was more than that - it was enticing.

Strong recommendation!!!
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