- Hardcover: 192 pages
- Publisher: Cyan Books and Marshall Cavendish (18 Jun 2007)
- Language English
- ISBN-10: 0462099059
- ISBN-13: 978-0462099057
- Product Dimensions: 20 x 13.4 x 2.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,041,008 in Books (See Top 100 in Books)
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Product Description
Synopsis
The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilisation based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. "The Viking Manifesto" is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships: the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I picked this up in Copenhagen Airport, thinking I'd have a good laugh while learning something as well, and being inspired.
I was wrong. I think the authors actually do try to be funny, but they are not. It becomes artificial and superficial. The result is not even mildly entertaining, just plain indifferent.
Few of the stories in the book are interesting or educating, let alone useful. And as you work your painful way through the book, they increasingly give the impression that the authors really had to come of with something. SOMEthing. To fill out 50 `chapters'. Another typical disease of this type of books: Why dos it have to be 50? Or 33? Or even 10? If you only have 7 or 8 things to actually tell, then only tell those, and tell them well. Or, in this case even better: Don't write a book!! Please.
What's more, it is not about Vikings. Not even about Scandinavia. Almost only about Swedes. No surprise, as one author's name sounds Swedish -- but t(he)y could at the very least have had the decency of taking the trouble to do a proper research. A couple of examples: Denmark has 4 million inhabitants? -- no it doesn't, it has more than 5.5 million, or a mere 37.5% more than stated in the book. And not only one Skype's founders is Scandinavian, they both are -- a Dane and a Swede. Need I say that only the Swedish guy is mentioned in the book?
Why two stars then? Well, because I'm generous. The short chapters and the easy (though not always correct) wording makes for an easy read. A loo read.
But certainly not more.
I was wrong. I think the authors actually do try to be funny, but they are not. It becomes artificial and superficial. The result is not even mildly entertaining, just plain indifferent.
Few of the stories in the book are interesting or educating, let alone useful. And as you work your painful way through the book, they increasingly give the impression that the authors really had to come of with something. SOMEthing. To fill out 50 `chapters'. Another typical disease of this type of books: Why dos it have to be 50? Or 33? Or even 10? If you only have 7 or 8 things to actually tell, then only tell those, and tell them well. Or, in this case even better: Don't write a book!! Please.
What's more, it is not about Vikings. Not even about Scandinavia. Almost only about Swedes. No surprise, as one author's name sounds Swedish -- but t(he)y could at the very least have had the decency of taking the trouble to do a proper research. A couple of examples: Denmark has 4 million inhabitants? -- no it doesn't, it has more than 5.5 million, or a mere 37.5% more than stated in the book. And not only one Skype's founders is Scandinavian, they both are -- a Dane and a Swede. Need I say that only the Swedish guy is mentioned in the book?
Why two stars then? Well, because I'm generous. The short chapters and the easy (though not always correct) wording makes for an easy read. A loo read.
But certainly not more.
0 of 2 people found the following review helpful
Format:Hardcover
How many times have you given up on your ideas or ambitions because you could find so many examples of other people or companies who were already doing a good job? I've definitely given up on hopes and dreams simply because I didn't believe I could do better than my peer group. Reading this book will provide you with examples that should demonstrate that you can reach your goals.
Sure you may have to cheat, change the rules, compromise, find niche solutions, work persistently and consistently hard, duck and dive. Don't be put off by the big players squashing your hopes and dreams, they just want to remove the competition. Make your first start and read this book.
Sure you may have to cheat, change the rules, compromise, find niche solutions, work persistently and consistently hard, duck and dive. Don't be put off by the big players squashing your hopes and dreams, they just want to remove the competition. Make your first start and read this book.
0 of 2 people found the following review helpful
Format:Paperback
"The Viking Manifesto" (The Scandinavian Approach to Business and Blasphemy) by Steve Strid & Claes Andreasson, is an excellent lighthearted read, which makes good use of Scandinavian 2000year or so historical sources in addressing an unchanged successful business model, from the Viking Steel-age period to the Modern High-tech day.
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