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The Very Very Rich: How They Got That Way and How You Can Too Paperback – 30 Jun 2000

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1 of 1 people found the following review helpful
A Solid Effort! 26 Mar 2001
By Rolf Dobelli - Published on Amazon.com
Format: Paperback
How the rich got that way is an interesting enough topic. But an interesting topic does not necessarily make an intriguing book. Author Steve Mariotti profiles 20 well-known 20th-century entrepreneurs. You will easily recognize the names Bezos, Branson, Burrell, Kroc, Roddick, Walton, Ford and Winfrey. However, the author presents little new information about them. His profiles are short; three to four pages, and take the tone of corporate press releases. The book works best as a compendium of capitalist success stories, and we [...] recommend it as a student's primer in entrepreneurial studies. Since the author shares cover credit with the charitable program he launched to help low-income teen entrepreneurs, that might be just the audience that the author had in mind.
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