Well, I saw them play at the Ricky Tick club in Windsor just after they formed in summer 1966. US style R&B and Soul was the scene at the time and the UK’s most popular exponents of it – Geno Washington & The Ram Jam Band – had a huge local following. Cream arrived, totally unknown, and played music that few had heard before. In the middle of one number (NSU?) the crowd got increasingly agitated and started chanting “Geno... Geno...” Eric Clapton turned to Jack Bruce, said something along the lines of "they're booing" and after a short pause launched them into the longest, loudest and most amazingly complicated three part work-out that I and this small crowd had ever heard. The end result? Stunned silence for the rest of their set and, on the way, several dozen instant Cream fans.
A brilliant, innovative group whose recorded output is – with the sole exception of “Crossroads” – a pale reflection of their hugely impressive and, in this case, devastating, on-stage performances.