Academic and professional folklorist Jan Harold Brunvand teaches us about "...modern American folk narratives, stories that most people have heard as true accounts of real-life experiences, and few except scholars recognize as an authentic and characteristic part of our contemporary folklore." Brunvand invented the term "urban legends" to describe these narratives and literally wrote the book on how to recognize, interpret and document them. This is that book--the first one, anyway.
Brunvand distinguishes the urban legend from tall tails, jokes and its other narrative cousins. The prototypical urban legend is represented as true, spread primarily by word of mouth, unattributed--often happening to a "friend of a friend," and has many variations in detail while preserving the story's core elements. Readers are encouraged to become amateur folklorists who can recognize these narratives, question their veracity, and explore our motives for repeating them to each other.
The bulk of the book presents and analyzes urban legends for readers benefit and entertainment. They are grouped by loose theme into chapters that cover car stories (e.g., "The Philanderer's Porsche"), teen horror tales ("The Hook"), contaminations ("Spiders in the Hairdoo"), death ("Dead Cat in the Package"), nudity ("Nude in the RV"), and business ripoffs ("Red Velvet Cake"). The final chapter reviews several "myths in the making" that were on the rise at the time the book was first released.
For the urban legends themselves, I agree that the snopes web site is a far more current, extensive, and dynamic collection. But reading this book is worthwhile for Brunvand's early thoughts and theories about their origins and our motivations for telling and believing them. Interested readers may want to read the next book in this series,
The Choking Doberman: And Other Urban Legends. For a more serious and methods-oriented discussion of folklore, see the most recent version of Brunvand's text,
The Study of American Folklore: An Introduction.