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The Six Value Medals [Paperback]

Edward de Bono
3.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

3 Mar 2005

Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.

From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.

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Product details

  • Paperback: 176 pages
  • Publisher: Vermilion (3 Mar 2005)
  • Language: English
  • ISBN-10: 009189459X
  • ISBN-13: 978-0091894597
  • Product Dimensions: 21.3 x 13.8 x 1.3 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 648,303 in Books (See Top 100 in Books)

More About the Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a Ph.D from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967, de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

Product Description


"Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world" (Times 2)

"The master of creative thinking" (Independent on Sunday)

"Edward de Bono is a cult figure in developing tricks to sharpen the mind" (The Times)

"Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind" (Peter Gabriel)

"de Bono's work may be the best thing going in the world today" (George Gallup, originator of the Gallup Poll)

Book Description

A fresh and inventive framework for making creative but sound decisions in business

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2 of 2 people found the following review helpful
5.0 out of 5 stars Gold Medal 12 Aug 2009
Very concise and practical method to helping you identify the impact of a 'decision, project, activity or change'. The 'Value Scanning' technique which this book centres on is briefly referred to in De Bono's other books such as Six Thinking Hats and Six Frames: For Thinking About Information.

The heart of the book is about moving away from subjective views on value which is limited by a person 'perspective' (i.e. the previous experiences, beliefs etc), to a more objective, broader view that generates a wider perspective. As he keeps saying in all his books, most mistakes are caused by limited perspective.

This book is an effective alternative to the common way decision are arrived at which is to eliminate options based on limited criteria early on, in order to make selection simpler (i.e getting to a choice between two or three). It complements 'Stakeholder Analysis' by helping you to focus on aspects of typical stakeholders e.g. quality of service, your own reputation.

Effectively, it leads you to a scoring system which can be performed by the team together or individually first.

The Six Medals analogy, as with the Six Thinking Hats, are a brilliant way to remember the method and also to communicate with.
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11 of 16 people found the following review helpful
1.0 out of 5 stars Blight on a great reputation ? 13 Nov 2006
This is the first de Bono book I have read and it is bitterly disappointing. Large point size and double spacing are never a good sign and this book is lightweight with a capital 'l'. Platitudes abound and useful insight is almost entirely absent. An example picked completely at random: 'Having a small celebration or treat when a child achieves something important can be very valuable. Indeed, adults should take time to celebrate their achievements as well'. Well I never ! Sometimes de Bono descends into drivel: 'You see everything, or do you ? There are no blind spots and you probably do not have a migraine which can greatly reduce your vision. Everything is as it was. Everything is as it should be. You know that. But do you see it ?'. I have not made this up, its in black and white on page 26. How about 'Perception is far more important than most people think. There is the belief that everyone can see 'the truth'. There is the belief that everyone can see things as they really are. Brass, however, can be perceived as gold'. What ?!? And this from a man who boasts of being one of the 250 most influential thinkers in history. Its staggeringly awful. Do not waste your money. This type of nonsense cannot be the basis for de Bono's extraordinary reputation. I'm going to read 'Lateral Thinking' and hope for better.
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  1 review
5.0 out of 5 stars Learning to "think" clearly 7 Sep 2014
By Charlie Aukerman - Published on
Format:Kindle Edition|Verified Purchase
I have read most of Dr. Edward de Bono's books on thinking methods, including his classic on Lateral Thinking. The Six Value Medals is similar to his works on Six Thinking Hats and Six Frames for thinking about information. I am firmly convinced that his books are valuable contributions to teaching methods to help clarify thinking about various issues we see every day. This book, like Six Frames, is fairly short, easy to read and continues de Bono's insistence that people need to be taught how to think methodically. Recommended.
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