The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.
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'Sincere and enthusiastic ... one of New Labour's defining texts ... this is an important political book' -- Will Hutton Observer 'The definitive account of the making of New Labour ... Fascinating' The Times 'Lively and revealing ... the best insider's account' -- Peter Kellner Evening Standard 'A fascinating piece of political history' -- Philip Stevens Financial Times
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'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword
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9 of 10 people found the following review helpful
By David McC
Format:Paperback|Amazon Verified Purchase
Philip Gould brings his personal journey into stark relief in this excellent autobiographical work that encompasses the birth of New Labour. He appears to be without guile or - unusual this in a political biography - to indulge in point scoring. I particularly enjoyed his unvarnished critique and exposition on the failures of the 1992 campaign and the inside story of how Labour had to re-group in preparation for the Blair-Brown victory in '97, which of course no one could be sure would ever happen at the time. As a newcomer to political science, I found this an immensely readable and honest account of how the political process in Britain really works.
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