Full disclosure: I've "known" Alan for several years -- known virtually, that is: I read his blog regularly and follow him on Twitter.
This is a short, immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky so, well, the geeks will have to get over it.
Why four stars rather than five? Because Alan and Max decided, bless their cranky hearts, to not proofread this manuscript, and this cranky reader/writer was a tad annoyed by that. But this too will pass.
Meantime: Read it!