No nonsense, practical good business advice based around building success fast. Not just focused on sales, it covers much more, across marketing, increasing efficiency, getting the team behind you, recruiting. As a business coach I've used a lot of these methods but have never seen so many laid out in such a straightforward way. Not always for the faint-hearted, however follow what Chet Holmes puts forward and it will be interesting to see the effects. The author worked for Warren Buffet's partner with tremendous success, which is where he appears to have learned some of the great lessons he teaches - so it's sense from the trenches.