- Paperback: 240 pages
- Publisher: Adams Media Corporation; 4th Revised edition edition (25 Feb 2011)
- Language English
- ISBN-10: 1440511411
- ISBN-13: 978-1440511417
- Product Dimensions: 21.3 x 14.2 x 1.7 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 43,352 in Books (See Top 100 in Books)
The Ultimate Sales Letter, 4th Edition
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More About the Author
Product Description
Product Description
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk folder or the dustbin.
In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides: completely updated text and examples; great headline formulas; new exercises to spark creativity; and, the best way to use graphics. Kennedy is the most successful, highly paid direct-response copywriter in the States.
In this book, he shares his step-by-step formula so everyone can write letters that will nail the sail.
About the Author
Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S. Sales Success, and The Ultimate Marketing Plan.
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Customer Reviews
Most Helpful Customer Reviews
13 of 14 people found the following review helpful
Format:Paperback
I bought this to help my sales process, and nearly put it down after the first 5 pages, but I continued, and was rewarded with more information than I got from more expensive books. It has helped me change the processes and write better letters, not as a guide but a provider of gems of information. If I am still here in a year, this book has a part in it
17 of 19 people found the following review helpful
Format:Paperback
This is simply a very well-thought-out, phenomenal resource for any business owner. I have yet to find any better book about writing sales copy except for Brian Keith Voiles' Advertising Magic. The steps Kennedy explains are simple and doable, and he has a gift for telling the nuts n' bolts of writing excellent sales letters. Get it!
11 of 13 people found the following review helpful
Format:Paperback
I have used a number of techniques taught in this book. The problem agitate solve formula is a winner, I applied that plus many more of his strategies including a multi step letter campaign for a client resulting in a 4% response rate as a direct result of implementing what Dan Kennedy teaches in this excellent paperback.
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Most Recent Customer Reviews
Dan Rocks!
What Dan tells you is how it really is - there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. Read more
Published 19 months ago by Lidy Benton
No BS Guide!
I've been a big fan of Dan's for years. His straight forward style gets right to the point and this book is no exception. Read more
Published 22 months ago by Mike Seddon
Stunning waste of time and effort
I was advised to buy this book by a mentor but I think this book was dated the day it was published. Read more
Published on 1 Dec 2009 by John Walker
Selling garbage to airheads?
...in that case this book might be for you.
The book is absolutely useless if you are selling complex solutions and / or to businesses or educated people. Read more
Published on 31 July 2005 by Georg A. Krohg
This is the Entrepreneuial Copywriter's Bible
I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Read more
Published on 3 April 1998
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