The Ultimate Marketing Plan, 4th Edition
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Product Description
Product Description
As today's market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. Every company needs a clear, precise, effective way to reach its customers and to generate leads that will turn into repeat consumers. In this new edition of his top-selling. The Ultimate Marketing Plan, Dan S. Kennedy explains how to integrate social media, contacts and membership, and other tools into a complete plan that will strengthen your customer base without breaking your budget. Now with new examples, new discussion of updated marketing techniques, and new contributions from experts in the field, Kennedy offers the reader a clear, concise approach to marketing, one that will push your company to the head of the twenty-first century.
About the Author
Dan S. Kennedy is an expert on marketing and sales, who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada. He lives in Phoenix, AZ.
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5 reviews
3 of 3 people found the following review helpful
He's The King Of Direct Selling For A Reason!
28 Oct 2011
Format:Paperback|Amazon Verified Purchase
Dan Kennedy is the man...The "No BS Man" at that! The book gives you practical and tested advice on how to turn your business, no matter what it is, into a marketing business. In his own words, "There ain't no business if there ain't no customers!". I agreed with that 100%.
Throughout the book, Dan refers to his reliable stable of case studies that you probably have heard of in the past, but who cares...THEY WORKED! These are the same tactics and strategies I used in my real estate business to get 12 houses and $110,000 in the first 5 months of doing business! Yes! The book lists the "secret weapons" and "ultimate sins" when it comes to marketing. This is a great book with shining examples of how to do marketing right. Dan uses real world examples of entrepreneurs that have made it. Some of the stuff, I never (ever) thought would work in some of the businesses he mentions, but this book let me know that it was out there.
Thank you, Dan for this book.
Throughout the book, Dan refers to his reliable stable of case studies that you probably have heard of in the past, but who cares...THEY WORKED! These are the same tactics and strategies I used in my real estate business to get 12 houses and $110,000 in the first 5 months of doing business! Yes! The book lists the "secret weapons" and "ultimate sins" when it comes to marketing. This is a great book with shining examples of how to do marketing right. Dan uses real world examples of entrepreneurs that have made it. Some of the stuff, I never (ever) thought would work in some of the businesses he mentions, but this book let me know that it was out there.
Thank you, Dan for this book.
5 of 7 people found the following review helpful
Never Read Dan Kennedy books
16 Aug 2011
Format:Paperback|Amazon Verified Purchase
After reading this book, I was armed with numerous ideas, that I can implement in business today and make more $$$
I really like what Dan Kennedy share here
17 Mar 2012
Format:Paperback|Amazon Verified Purchase
With The Ultimate Marketing Plan you have all what you need, and ready for apply to small business.
The most i like from Dan its that when your read what he share, its all tight, no fluff.
I use many of these strategies with my business and clients, and all this WORKS.
The most i like from Dan its that when your read what he share, its all tight, no fluff.
I use many of these strategies with my business and clients, and all this WORKS.
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