Product Description
You might want to read every book, hire every consultant and attend every conference. But you know you can′t. So how else can you harness all these great ideas
and put then to work in your business?
The Ultimate Book of Business Creativity brings together for the first time all the
most valuable tools for generating breakthrough ideas – free from consultant′s hype.
From brainstorming and brainwriting to Mind Mapping and story–boarding, every page
of The Ultimate Book of Business Creativity will inspire you to think about your
business in a radically different way.
From the Inside Flap
The Ultimate Book of Business Creativity Consultants charge thousands a day to help you think differently about your business,what you do in it and how you can revolutionize its performance. If you went to every conference that offers you new ways to motivate people, generate ideas and get more out of yourself and your colleagues, you would never be in your office. So how else can you harness all these great ideas and put them to work in your business? The Ultimate Book of Business Creativity brings together for the first time all these tools for generating breakthrough ideas — free from consultants’ hype. Ros Jay gives a concise and practical overview of each and explains exactly how they can be used in different business contexts, and how you and your business will benefit from them. From brainstorming and telecottaging to transactional analysis and NLP, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way. More Ultimate Books from Capstone The Ultimate Book of Business Brands The Ultimate Book of Business Breakthroughs The Ultimate Book of Business Creativity The Ultimate Book of Business Gurus The Ultimate Book of Business Quotations The Ultimate Book of Business Thinking The Ultimate Book of Investment Quotations The Ultimate Entrepreneur The Ultimate Investor
From the Back Cover
7 x 7 Technique • Analogies and Metaphorical Thinking • Association Assumption Reversal • Attribute Listing • Brainstorming • Brainwriting Conscious Intuitive Techniques • Crawford Slip Method • Delphi Technique • Discontinuity • Drawing Techniques • Excursion Technique FCB Grid • Forced Relationship • Force–field Analysis • Gordon/Little Technique • Involving an Outsider • Left–brain/right–brain Thinking Lotus Blossom Technique • Mind–mapping • Morphological Analysis • Nominal Group Technique • Pattern Language • Problem Reversal Questions • Random Stimulation • Rice Storm • Scenarios • Sensory Images • Six Thinking Hats • Storyboarding • Synectics • Two Words Technique • Unconscious Intuitive Techniques • Verbal Checklist An Ultimate Book from Capstone
About the Author
Ros Jay is a business journalist and marketing and communications specialist. She is the author of Smart Things to Know About Customers, Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.
