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The Two-Second Advantage
 
 

The Two-Second Advantage [Kindle Edition]

Vivek Ranadive , Kevin Maney
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Review

'Ranadive and Maney convincingly show that by seeing the future we can achieve a new one. Neuroscience meets computer science and the result is profound, not to mention a great read.' (Don Tapscott, Author of Wikinomics )

'A compelling book on the "art of anticipation" that everyone should read for every business today.' (Mark V. Hurd, President of Oracle Corporation )

'The Two-Second Advantage is critically important for today's business leaders. Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list.' (Shantanu Narayen, President & CEO of Adobe Systems Incorporated )

'The challenge of today's digital world isn't gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game.' (David Stern, NBA Commissioner )

'Anyone interested in understanding the one common denominator of almost all long term success should read The Two-Second Advantage...organizations or even talented people don't need to have a vision of the future ten years or even ten days out. They need to accurately anticipate what's about to happen next a split second before the competition using the right information at the right time.' (Phillip Hellmuth Jr, 11-time World Series of Poker Champion and Poker Hall of Famer )

Review

'Ranadive and Maney convincingly show that by seeing the future we can achieve a new one. Neuroscience meets computer science and the result is profound, not to mention a great read.' -- Don Tapscott, Author of Wikinomics 'A compelling book on the "art of anticipation" that everyone should read for every business today.' -- Mark V. Hurd, President of Oracle Corporation 'The Two-Second Advantage is critically important for today's business leaders. Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list.' -- Shantanu Narayen, President & CEO of Adobe Systems Incorporated 'The challenge of today's digital world isn't gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game.' -- David Stern, NBA Commissioner 'Anyone interested in understanding the one common denominator of almost all long term success should read The Two-Second Advantage...organizations or even talented people don't need to have a vision of the future ten years or even ten days out. They need to accurately anticipate what's about to happen next a split second before the competition using the right information at the right time.' -- Phillip Hellmuth Jr, 11-time World Series of Poker Champion and Poker Hall of Famer

Product details

  • Format: Kindle Edition
  • File Size: 446 KB
  • Print Length: 257 pages
  • Page Numbers Source ISBN: 1444730797
  • Publisher: Hodder (1 Sep 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B005KKRS9Q
  • Text-to-Speech: Enabled
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #175,713 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
Format:Paperback
This was an interesting book but I bought it thinking it would give a lot of tips on how to gain a 2 second advantage. Instead the book spent a lot of time analysing the theory of what the advantage helps achieve and whether computers will be able to have a 2 second advantage in the future. The tips could be summarised into "practise makes perfect".

If you want to know how to get the advantage, I wouldnt bother getting this but if you are interested in learning about it generally then it's worth getting.
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Format:Paperback
This books provides an interesting look into how the human brain works and can be honed over many years to become a very efficient predictive tool to provide a 'just in time' advantage in many different situations. The same principles can be applied to how organisations work to give them the edge in an increasingly competitive world and the role Information Technology is playing to support a predictive systems that can learn over time. A fascinating read for all those interested in the link between the power of the mind and the use of Software/Hardware in today's world of information overload.
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0 of 1 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Format:Paperback
At least a century ago, Oliver Wendell Holmes observed, "I don't care a fig for simplicity on this side of complexity but I would give my life for simplicity on the other side of complexity." I was again reminded of that observation as I began to read this brilliant book in which Vivek Ranadivé and Kevin Maney explain how and why we can achieve success (however defined) by anticipating the future "just enough." The book's title refers to what is often the difference between success and failure. However, with all due respect to the co-authors' intentions, I do not think the greatest value of this book can be measured in terms of time; rather, in term of proceeding from the simplicity of raw impulse through the complexity of probable implications, multiple perspectives, and potential consequences to "the other side of intuition" where correct decisions can be made almost spontaneously. The U.S. Airways pilot, Chesley Burnett ("Sully") Sullenberger III, who successfully ditched US Airways Flight 1549 in the Hudson River off Manhattan, New York City, on January 15, 2009, offers an excellent case in point. Once aware of the circumstances, he made the correct decision with little (if any) consideration of options. The same is true of countless other airline pilots as well as diagnostic surgeons (especially in hospital emergency rooms) and military leaders in combat who quite literally must make life-and-death decisions.

Long before Malcolm Gladwell published an essay that later was developed into a book, Blink: The Power of Thinking Without Thinking (2005), Michael Kami (in Trigger Points, 1988) and then Andrew Grove (in Only the Paranoid Survive, 1999) explained how and why, as Ranadivé and Maney describe it, "judgments made in two seconds are often more accurate than those made after months of analysis." For decades, we have known - as revealed by a wealth of research in psychology and behavioral economics on the adaptive unconscious -- that mental processes can work rapidly and automatically from relatively little information.

However, there is an "if" (a HUGE "if") and it is this: Those who wish to develop a more predictive brain, one that can quickly process huge chunks of information, and then act upon that information, must be willing to commit the time and the attention required. That's what Sullenberger demonstrated when deciding to land the plane on the river. Wayne Gretzy always claimed that his advantage was knowing where the puck would go. Larry Bird describes his advantage differently but makes the same point: "When I'm playing basketball, everybody else seems to be moving in slow motion." It probably took all three about 10,000 hours of highly disciplined, iterative practice under strict, expert supervision to develop that capability...plus some luck such as being in the right place at the right time, with the right support, developing various skills under the right conditions.

That said, the fact remains that few people are prepared to make such a commitment of time and effort and even if they did, it is possible but unlikely that they could achieve success with what super talents such as Gretzky, Bird, Bobby Fischer, Michael Jordan, and Yo Yo Ma have. However, Ranadivé and Maney are convinced (and I fully agree) that many of those who read this book with appropriate can, over time, work their way through the complexity to a point at which they have increased their predictive talent. How? By increasing their knowledge and understanding of previous efforts (i.e. what works, what doesn't, and why), by strengthening their ability to recognize early-indicators of imminent probabilities (e.g. a quarterback "reading" a defense to know what to do next), and sharpening their ability to identify root causes after recognizing symptoms (e.g. an ER physician diagnosing a stranger who is near death after an automotive accident). The process of personal development that Ranadivé and Maney explain can be completed by almost anyone, anywhere, whatever the given circumstances may be.

A brief commentary such as this can hardly do full justice to the wealth of information, insights, and wisdom that Ranadivé and Maney provide. I also wish to commend them on the lively style with which they present their narrative. To those who read this commentary, I offer two assurances. First, any limits on your development - one that is guided and informed by the material in this book -- will be self-imposed. The two-second advantage must be earned and there are no short cuts. Also, the opportunities for applying what Vivek Ranadivé and Kevin Maney offer throughout any organization are unlimited, whatever the size and nature of that organization may be.
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Popular Highlights

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&quote;
Learning happens when predictions fail and our brains pay attention to something new. The learning becomes knowledge when predictions succeed and our brains reinforce and store the chunks. &quote;
Highlighted by 4 Kindle users
&quote;
Gretzky didnt try to create a plan for the whole sixty-minute game, or even think about what he was going to set up for thirty seconds from now. All he had to do was predict what was about to happen in the next instant and do it a little bit faster and a little more &quote;
Highlighted by 3 Kindle users
&quote;
solidified into chunks that fire together and generate accurate complex predictions. Developing talent requires a balance of botha desire to push past whats comfortable, yet a willingness to do the same things over and over to reinforce the links among neurons that make up chunks. &quote;
Highlighted by 3 Kindle users

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