I've read lots of books on fitness and working out, and this is one of the best. After you've read a lot of books and searched online, you start to get a feel for what's genuine and useful and what's dodgy. In particular, core principles that you find being repeated by *every* reputable fitness expert start to stick as being reliable, and books that advocate those principles in a sensible manner are books you can trust.
My first impression when I saw "The Truth" and read the back cover was that it was yet another well-sculpted fashion model capitalizing on his looks to try to convince the Average Joe that you too can look like him. How many fitness models and actors can really give you solid, practical advice, and how many are just blessed with good genes and would probably look good on any halfway reasonable fitness regimen? Fortunately, I kept reading inside, and found that Frank Sepe is no pretty boy selling his own personal routine as if it's applicable to everyone. No, he's giving you good, solid advice. Don't be put off by the somewhat grandiose title, he really is telling you The Truth.
Actually, it's a bunch of truths, but they boil down to this: if you want to lose weight, get strong and lean, and look YOUR best (not like Frank Sepe, but the best that your own genetic makeup will allow), you have to work hard, change your lifestyle, make exercise a regular part of your life, and eat the right things, and you have to do this consistently, forever, no excuses. If that's disheartening, sorry, but Sepe does tell it like it is. The only other book that comes close is Tom Venuto's "Burn the Fat, Feed the Muscle" eBook. Basically, you need to accept the fact that there are no easy weight loss solutions that come without sacrifice.
If you're ready for The Truth, then Sepe's program takes you step by step from out-of-shape beginner to toned and buff. Like any good program, he covers weight training, cardio, and nutrition. You need to pay equal attention to all three. He gives you lots of exercises and very easy "templates" from which to build your own workout program at whatever level you're at. The program works (I've used it myself and gotten good results, I found it a good guide to switching up my own routine). I really liked the master list of primary and secondary exercises for each muscle group from which you can pick and choose the ones to use to build your own routine. The nutritional advice is also solid and consistent with what other fitness experts will tell you -- no ridiculously calorie-restricted diets or no-carb nonsense here. But you will have to accept that fast food and junk food has no place in your diet.
Finally, I have to admit that Frank Sepe's image is a great selling point, if you want someone motivational to look at while planning your own workouts. I know I'm never going to look like him, but he's practically a model of physical perfection and I like imagining that I am working my way towards that kind of body when I work out. He models all the exercises and the descriptions are good, especially the tips on good form and how to squeeze maximal effect out of each movement.