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"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov 2008 (readership 303,000)
Product Description
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.
The Truth and nothing but The Truth.
Inside This Book
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4 of 4 people found the following review helpful
Format:Paperback
This book provides some really useful reading. The book is organised into a series of 55 two to three page "truths" on the subject of innovation. Each of the entries has additional reading material listed in the back of the book which is really useful.
If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of.
If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book.
It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.
If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of.
If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book.
It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.
3 of 3 people found the following review helpful
Format:Paperback
Another great book for dipping in and out of with 55 thought provoking innovation ideas to get you and your team off on a new tack. Each idea is expanded with examples over 2 or 3 pages.
I particularly likes messages about developing your staff (they are where your innovation and differentiation will come from) p 102
Get your team to read (anything really) p81
Hire for learning ability - not what someone can already do p105
Tips to get ideas adopted in your organisation p191
I particularly likes messages about developing your staff (they are where your innovation and differentiation will come from) p 102
Get your team to read (anything really) p81
Hire for learning ability - not what someone can already do p105
Tips to get ideas adopted in your organisation p191
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
At about 250 pages it's small but in content it's big. Essentially McKeown analyses how innovative companies act, he aggregates examples and distills these to specific attributes of innovation. The source for his material is other books which he references.
The book is composed of 50 chapters, each about 3 pages long, each chapter correlates to a `truth' so it is a good book for picking up and reading a few chapters whilst having a coffee or during your commute.
While it doesn't contain any major revelations, it does collect together a lot of the current thinking on innovation. Some of the truths which resonated with me were:
* Bet small to win big - he works a wonderful example with Whirlpool
* Do what your competitors won't - great idea of taking the fight to a place your competitors have ignored
* Most things fail, get over it - In Ireland we are hung up on failure. Don't be!
* Innovate your way out of recession - one for us now.
The book is composed of 50 chapters, each about 3 pages long, each chapter correlates to a `truth' so it is a good book for picking up and reading a few chapters whilst having a coffee or during your commute.
While it doesn't contain any major revelations, it does collect together a lot of the current thinking on innovation. Some of the truths which resonated with me were:
* Bet small to win big - he works a wonderful example with Whirlpool
* Do what your competitors won't - great idea of taking the fight to a place your competitors have ignored
* Most things fail, get over it - In Ireland we are hung up on failure. Don't be!
* Innovate your way out of recession - one for us now.
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