This book, written by two businessmen, discusses the Cassini-Huygens mission to Saturn, starting with the lift-off in 1997 and ending with the initial landing on Saturn in 2005. The story behind the lift off and landing, encompassing more than 15 years of work, research and political negotiations, is a good read from a behind the scenes standpoint, In addition, it serves as a suggestive, innovative approach to one type of business model.
Frankly, I was surprised to learn that the mission was really not about the United States (as we are often conditioned to believe) but more about the union of many countries, politicians, scientists, and business people (who supplied the product components) that made the project work. What is remarkable about it is not that it had multi-million dollar budget to make it happen, but that it happened at all, given the odds of multiple cultures, diverse opinions from competitive space agencies, and governmental bureaucracy.
While some may not view this as a business model to apply to the coporate world, it has all the earmarks of traditional business in practice: invention, innovation, divergent viewpoints, a vision, a mission, a statement of values, competition, delays, budgetary setbacks, outside environmental influences, and finally, teamwork and collaboration. What interested me the most was the fact that many who participated said they would do it again, that pay and status did not end up being the means to an end. The journey was in the discovery, the union, and the collaboration. One stirring passage came from an engineer on the project, who watched the lift-off with the thousands of colleagues, and stated (paraphrased) that for that moment, "I felt like we were not scientists, nor engineers, nor government officials...but the people of planet earth".
The fact that the authors chose this project to show the relationship of 5,000+ contributors to a singular project goal that was successful allows the reader to feel that perhaps this could be applied to their own work and life. In our expanding global marketplace, we would all do well to consider every possibility to create more cross-cultural understanding. Because, in the end, business has become about relationships, collaboration, and reconciling divergent opinions to make something unbelievable happen.
And isn't that the hallmark of any good business?