'The Tipping Point' is another entertaining, yet laboured book from Malcolm Gladwell. Like 'Blink' you get an interesting premise, explained very well at the beginning of the book, followed by 150 pages going over the same ground in greater depth. Once you've grasped the initial concept and had it proven with a few examples, you don't really need to go over it much more. Saying that, this book is an entertaining read and has some wonderful examples to illustrate the various points. I particularly enjoyed the chapter exploring the benefits, and tipping point of, sesame street and blues clues. Other chapters though, like the one on suicide and smoking, are pretty aimless and take a long time to make a very minor, insignificant point. This book is worth a read if you liked 'Blink' and it has some interesting ideas explored in it. If you like this I'd recommend 'Predictably irrational' which has similar experiments and is more coherent and focused. In fact, I'd probably recommend that book before this one. This is a good read, but not a great read.
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