Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include: ' The Three Secrets of Green Business Success. ' Preparing To Go Green - change management, indicators, communication and marketing. ' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money. ' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models. ' Hundreds of handy hints and tips. ' Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
It was standing by a road outside the town of Monchegorsk in arctic Russia in 1997 that Gareth had his Damascene conversion. The landscape for as far as the eye could see had been devastated by acid rain from the town's nickel smelter. From that moment on, Gareth's ambition was to make the world a greener place.
In the thirteen years since that day, Gareth has striven to clean up industry and commerce, working with hundreds of organisations from a crazy golf course owner up to some of the largest industries in the world like DuPont and BASF to cut their environmental footprint. He currently runs his own consultancy Terra Infirma which has attracted clients such as the BBC, BAE Systems plc, Johnson Matthey plc, UK Government Departments, the EU, local authorities, East Coast Mainline, the UK's National Health Service and Aker Solutions.
Gareth's first book, The Three Secrets of Green Business is a punchy, practical guide to greening a business, drawing on those twelve years of experience.
His second book, The Green Executive, reflects the recent shift of "green" from a management issue to a strategic boardroom priority.
Gareth's third book is Green Jujitsu: The Smart Way to Embed Sustainability into Your Organisation.
Gareth lives in Newcastle upon Tyne in the UK with his partner Karen and his three boys, Harry, Jimmy and Charlie. Gareth was also rated a "rising star, future leader" in the Journal newspaper for his work on sustainability.