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The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy [Paperback]

Gareth Kane
4.2 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

9 Dec 2009
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include: ' The Three Secrets of Green Business Success. ' Preparing To Go Green - change management, indicators, communication and marketing. ' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money. ' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models. ' Hundreds of handy hints and tips. ' Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

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The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy + The Natural Step: Towards A Sustainable Society (Schumacher Briefing No. 11)
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Product details

  • Paperback: 224 pages
  • Publisher: Routledge; First edition (9 Dec 2009)
  • Language: English
  • ISBN-10: 1844078744
  • ISBN-13: 978-1844078745
  • Product Dimensions: 21.3 x 16.8 x 1.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 366,444 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

It was standing by a road outside the town of Monchegorsk in arctic Russia in 1997 that Gareth had his Damascene conversion. The landscape for as far as the eye could see had been devastated by acid rain from the town's nickel smelter. From that moment on, Gareth's ambition was to make the world a greener place.

In the thirteen years since that day, Gareth has striven to clean up industry and commerce, working with hundreds of organisations from a crazy golf course owner up to some of the largest industries in the world like DuPont and BASF to cut their environmental footprint. He currently runs his own consultancy Terra Infirma which has attracted clients such as the BBC, BAE Systems plc, Johnson Matthey plc, UK Government Departments, the EU, local authorities, East Coast Mainline, the UK's National Health Service and Aker Solutions.

Gareth's first book, The Three Secrets of Green Business is a punchy, practical guide to greening a business, drawing on those twelve years of experience.

His second book, The Green Executive, reflects the recent shift of "green" from a management issue to a strategic boardroom priority.

Gareth's third book is Green Jujitsu: The Smart Way to Embed Sustainability into Your Organisation.

Gareth lives in Newcastle upon Tyne in the UK with his partner Karen and his three boys, Harry, Jimmy and Charlie. Gareth was also rated a "rising star, future leader" in the Journal newspaper for his work on sustainability.

Product Description


'Brilliant! The most comprehensive and practical business guide I have ever read about environmental issues.' Jo Bennison, Director, Daxi Environmental 'Written in a clear language that unravels sustainability and the methodology of green business ... The author's extensive experience reinforces the credibility of his approach to achieve the competitive advantage in a low carbon economy.' Quality World 'If you�re part of a small business in the UK and want an easy to read yet comprehensive guide to green business, go no further ... this is it. Gareth�s tone and content are perfect for many time poor managers pushed into dealing with today�s growing green pressures, and usually with little previous experience of environmental management.' David Connor, Coethica 'A must read for enterprise managers that want to move towards sustainability, but believe they can't or don't know how. With all the down-to-earth guidance available in the book, that excuse can no longer stand in the way of action.' Dr John Ehrenfeld, Chief Executive, Industrial Society for Industrial Ecology 'Provides business, whether large or small, with all the information necessary to be at the forefront of sustainability. This publication is more than a handbook, it will lead to a change in philosophy for any company that takes the time to read it and implement its ideas.' Prof Graham Street, Emeritus Professor of Environmental Technology 'Forthright and practical, Gareth Kane provides the nuggets of really helpful advice which managers and small business owners need to prioritise which environmental improvements to make and how to make them. This sleeves-rolled-up approach is combined with big picture thinking about what sustainable development really means, and why it's important.' Penny Walker, Environmental Consultant and Author of Change Management for Sustainable Development and Introduction to Environmental Awareness, Trainer's Manual 'You have very nicely encapsulated every main feature of the whole environmental tale and I like your honest and light-hearted writing style! There is something there for everyone - the person looking for simple practical help right through to the deep thinker.' Doug Harris, Stride Environmental 'An essential reference source for anyone who is interested in the environment and developing sustainable solutions. As a professional and as an individual interested in environmental issues the content is high learning delivered in a easy style and format. If you're interested in the environment for business, interest or politics you need the publication to strengthen your knowledge and credibility.' Graham Mills, GPM Network �It covers everything from simple housekeeping tips for energy efficiency and waste minimisation, through to huge leaps forward such as redesigning processes, developing new products and creating whole new ways of doing business.� Focal Point 'Easy to read, nicely laid out and makes a great deal of sense. Without a doubt, and surprisingly, this is one of the best books I have read this year.' Jan Harvey, Thames Valley News 'The section 'Small Steps' should be a bible for any business, whether it wants to be green or not. The bottom line is that the tips will help save money and of course the environment will gain... It is a book that should be in every school library and is a must for business.' Sherkin Comment 'Presents a handbook for businesses and public ssector and nonprofit organizations on how to transform the environmental impact of their activities.' Journal of Economic Literature, September 2010. 'If simplicity really is the ultimate sophistication, Gareth Kane must be the Leonardo di Vinci of environmental management.' Crosslands Bulletin, 2010.

About the Author

Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
2 of 4 people found the following review helpful
4.0 out of 5 stars Greening Business book 22 April 2012
By DavidO
Format:Paperback|Verified Purchase
Well put together approach from someone passionate, thoughtful and understands the issues. He is not looking at just incremental change but step changes that radically reduce environmental impact.
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2 of 4 people found the following review helpful
5.0 out of 5 stars The Hitch Hikers Guide to Sustainability 11 Jan 2010
Essential reading on how to go green for anyone with a hint of business sense.
Gareth explains the fundamentals of green procurement by bringing together a number of current issues, techniques and principles based on professional practice and a sound knowledge of the industry.
He explains how simple practical steps can be taken to acquire eco-credentials and use them to competitive advantage to maximise business opportunity and promote sustainability.
His remarkably easy to read and refreshing style also includes support schemes, links, checklists, tips for green marketing, culture change and pollution management.
Furthermore, this book is a comprehensive guide to all stages of the environmental management process including how to green your supply chain, green marketing, carbon offsetting, pollution prevention and minimising environmental impacts, how to incorporate corporate social responsibility and how to measure performance based eco-system models of environmental sustainability.
Useful for anyone who has a passing interest in the environment.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Essential reading for green businesses 6 Jan 2010
Very good insight into the increasing relevance of green businesses or those businesses who want to adopt a more sustaianable approach to their operations. The books not one of those preachy 'the end is nigh' books but talks about the issues in a clear and throughtful way. It's a good read that gets some complex points across by referring to real life examples. Top marks from me.
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