Don Tapscott, author /coauthor of more than 14 books, including the bestseller Wikinomics and his latest Macrowikinomics
Marketing is ever-changing and The Third Screen mirrors the future of marketing. Our lives revolve around our mobile phones - If you are new to mobile, Chuck's book makes sure you get it right!
Jeffrey Hayzlett, Bestselling Author of The Mirror Test, Celebrity CMO, Cowboy
Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable.
Chris Brogan, President, Human Business Works and co-author of Trust Agents
The Third Screen describes a clear power shift where the customer is in charge and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don t wait: Get copies for your team today.
Charlene Li, bestselling author of Groundswell and Open Leadership
A fascinating and eye-opening view of the mobile landscape and what companies must do to survive there.
Josh Koppel, cofounder ScrollMotion, leading mobile platform developer
In today's mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.
Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine
Mobile is the ultimate social device...The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.
Julie Roehm, Marketing Strategy Consultant
The Third Screen distills the opportunities mobile marketing presents to business leaders in an engaging and enjoyable book.
Jane McPherson, CMO, SpyderLynk, mobile start-up
"Martin argues that a convergence of trends in consumer behavior and technology has resulted in a migration to the "third screen" (after television and the computer) in this insightful account of the rise and widespread adoption of mobile phones... Martin deftly illustrates how brands like Lexus, Zippo, and ING have used the mobile channel to connect with customers, and Martin ponders tough introspective questions on consumer behavior and an organization's ability to pull off a mobile promotion. Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."
"The book is written to appeal to people who are taking a deep dive into mobile media. While there are plenty of tips and techniques to digest here, there s also a lot of in-depth research and information about how people interact and use their mobile devices."
60 second marketer
If you're struggling to figure out the whole mobile world or make a case for launching a mobile strategy, pick this one up and read it. From the very beginning, Chuck lays out the data points that you'll want and need.