The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In "The Thank You Economy", he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
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About the Author
Gary Vaynerchuk (VAYoNERoCHUK) is a 34-year-old self-trained wine and social media expert who has revolutionized the wine industry. His cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called The Thunder Show on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, he became the official wine consultant on all Virgin America flights and his tastings will be featured on the airline's Red in-flight entertainment system. Askmen.com named Gary to its list of the 49 Most Influential Men of 2009 (immediately before George Clooney and Ryan Seacrest, and after Ashton Kutcher and Conan OO Brien), and he was included in Business WeekOs list of the top 20 people every entrepreneur should follow.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Joe R.
Format:Hardcover
The Thank You Economy is a fantastic insight into how social media is changing the way businesses can interact with their customers. A must read for any marketer or business owner and well worth the time to any keen mind.
2 of 2 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
According to the French expression, "plus ça change, plus c'est la même chose" (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they'll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don't like you, they'll spread that news just as quickly. Vaynerchuk's book might not be revolutionary, but it's a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers - to everyone who expects open, honest and caring relationships in their business dealings.
7 of 8 people found the following review helpful
By Techboy
Format:Kindle Edition
Lots of words - but little information.
Okay for bed-time reading as it will send you asleep.
Fairly boring, Gary doesn't say much in it. I have the Kindle edition and I have made hardly any highlights in it - far less than in any other book I own.
I would recommend that you don't buy this book, just watch his video podcasts instead.
Okay for bed-time reading as it will send you asleep.
Fairly boring, Gary doesn't say much in it. I have the Kindle edition and I have made hardly any highlights in it - far less than in any other book I own.
I would recommend that you don't buy this book, just watch his video podcasts instead.
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4.4 out of 5 stars
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Most Recent Customer Reviews
3.0 out of 5 stars
Good message but sloppy writing style
A great book for all businesses especially small to medium size enterprises. Lots of great ideas about delivering the best kind of customer service in this age of social media. Read more
Published 3 months ago by StephenLunt
2.0 out of 5 stars
No particular hints
Premises were good. The contents are superficial and everything is centered on the concept of gratifing your customer. Read more
Published 4 months ago by Diego
5.0 out of 5 stars
Thank you Gary!
Garys on the money with this one and the advice will suit marketing professionals and small businesses alike. A very good book
Published 11 months ago by MJ
5.0 out of 5 stars
Great book.. Must read!
One of the best written books ive read... Definitely had an impact on my marketing plan. Must read for anyone in business.
Published 20 months ago by HValv
5.0 out of 5 stars
great book
I found The Thank You Economy amazing; a powerful concentration of detailed analysis of real life case studies combined with interesting suggestions about how to run a business in... Read more
Published 20 months ago by Massimo Gaetani
5.0 out of 5 stars
Grasping the not so-obvious
I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. Read more
Published 21 months ago by Brian
5.0 out of 5 stars
Business begins with making people feel appreciated...and goes nowhere...
In recent years, an avalanche of research data generated from marketplaces throughout the world reveals that when asked to identify what is most important to them, workers and... Read more
Published on 9 May 2011 by Robert Morris
5.0 out of 5 stars
It needed to be said ...
I believe that this is a must read for anyone who is looking to truly engage with their customers in the current era. Read more
Published on 24 Mar 2011 by Mark H
5.0 out of 5 stars
It's a small town after all!
Gary Vaynerchuk's second business book shows how much he has grown since Crush It!: Why Now is the Time to Cash in on Your Passion. Read more
Published on 22 Mar 2011 by Hans verschooten
5.0 out of 5 stars
Another killer book from Gary
I have been watching Gary do his keynote speaches and reading his great content that he puts out regularly and always with passion - as soon as the first book came out I ordered a... Read more
Published on 8 Mar 2011 by Sean Price
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