Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow.
(Seth Godin, author of Purple Cow)
Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.'
(Clayton Christensen, Harvard Business School)
This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. (BusinessWeek
Kelley throws off innovation as lesser men throw off dandruff. (The Guardian
About the Author
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.