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The Ten Faces of Innovation: Strategies for Heightening Creativity [Paperback]

Tom Kelley
4.0 out of 5 stars  See all reviews (10 customer reviews)
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Book Description

4 Sep 2008
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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The Ten Faces of Innovation: Strategies for Heightening Creativity + The Art Of Innovation: Success Through Innovation the IDEO Way + Creative Confidence: Unleashing the Creative Potential Within Us All
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Product details

  • Paperback: 304 pages
  • Publisher: Profile Books (4 Sep 2008)
  • Language: English
  • ISBN-10: 184668031X
  • ISBN-13: 978-1846680311
  • Product Dimensions: 13.2 x 19.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 121,041 in Books (See Top 100 in Books)

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Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow.

(Seth Godin, author of Purple Cow)

Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.'

(Clayton Christensen, Harvard Business School)

This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. (BusinessWeek)

Kelley throws off innovation as lesser men throw off dandruff. (The Guardian)

About the Author

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
4.0 out of 5 stars Easy suggestions for increasing innovation 20 April 2007
By Rolf Dobelli TOP 500 REVIEWER
Welcome to an enjoyable, easy read - which is not to dismiss Tom Kelley's fine ideas. With the aid of Jonathan Littman, Kelley works throughout this book to show how innovation can be much more painless than most people think, and more fun. Kelley makes thinking collaboratively sound like a blast. In the process, he convinces you that your organization should nurture and cherish playing with ideas. Although he admits that his consulting company, IDEO, found itself grinding along on tedious projects at times, and that he has watched people shoot down perfectly good suggestions, his underlying message is one of open possibility. He presents 10 roles you can play during meetings, any one of which would be enough to add considerable value. By showing that these roles are temporary, he sends the message that if you want to stay competitive, you can change, and even must. As he examines everything from product names to rules governing how workers decorate their cubicles, Kelley demonstrates the many opportunities you have to create something new. The cost is often little or nothing; sometimes innovation simply means getting out of your employees' way. We recommend this book to managers who wish to break old patterns and encourage creative thought companywide.
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9 of 9 people found the following review helpful
5.0 out of 5 stars Brilliant Examples Of Innovation And Their Personas 23 April 2006
By Richard Stowey VINE VOICE
This book is a wonderful insight into the practices of one of the world leading innovators.

At around 265 readable pages, The Ten Faces of Innovation's author Tom Kelley takes a look at the ten different persona's which one might adopt whilst innovating. Innovation can happen anywhere but the book's primary viewpoint is to convey it through the eyes of Business (Tom Kelley has an MBA) and Design (IDEO are, of course, a design consultancy).

The Ten Faces of Innovation, as stated on the cover, are: The Anthropologist, The Experimenter, The Cross-Pollinator, The Hurdler, The Collaborator, The Director, The Experience Architect, The Set Designer, The Storyteller and the Caregiver. Along with an introduction and conclusion, the book warrents just over an hour's worth of reading per chapter.

Each chapter seems to contain three similar things.

1. At least one (usually more) example within the company of an individual or a team adopting the role or persona.

2. At least one (usually more) example of a source outside of IDEO who has adopted the persona, using examples such as Amazon, Levis, Japan Airlines, Brazil, Apple, BMW, etc.

3. Each section also contains clear bullet pointed sections for returning to later on, and acts as a great quick and clear reminder.

Intertwined is a little history about IDEO, a few examples of innovation throughout history and famous inventors. There are also local elements to the book, bringing in some of the authors personal feelings, thoughts, observations and experiences.

Although this is the second title from Tom Kelley (the first being 'The Art of Innovation'), and a few of the experiences and thoughts have been brought forward and expanded upon, this is by no means a sequel.
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20 of 21 people found the following review helpful
5.0 out of 5 stars Eloquent, Thought-Provoking, and Practical 20 Oct 2005
With Jonathan Littman, Kelley provides in this volume a wealth of information and counsel which can help any decision-maker to "drive creativity" through her or his organization but only if initiatives are (a) a collaboration which receives the support and encouragement of senior management (especially of the CEO) and (b) sufficient time is allowed for those initiatives to have a measurable impact. There is a distressing tendency throughout most organizations to rip out "seedlings" to see how well they are "growing." Six Sigma programs offer a compelling example. Most are abandoned within a month or two. Why? Unrealistic expectations, cultural barriers (what Jim O'Toole characterizes as "the ideology of comfort and the tyranny of custom"), internal politics, and especially impatience are among the usual suspects. That said, I agree with countless others (notably Amabile, Christensen, Claxton, de Bono, Drucker, Kelley, Kim and Mauborgne, Michalko, Ray, and von Oech) that innovation is now the single most decisive competitive advantage. How to establish and then sustain that advantage?
In an earlier work, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, Kelley shares IDEO's five-step methodology: Understand the market, the client, the technology, and the perceived constraints on the given problem; observe real people in real-life situations; literally visualize new-to-the-world concepts AND the customers who will use them; evaluate and refine the prototypes in a series of quick iterations; and finally, implement the new concept for commercialization. With regard to the last "step", as Bennis explains in Organizing Genius, Apple executives immediately recognized the commercial opportunities for PARC's technology.
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1 of 1 people found the following review helpful
By Pedro
The author draws one's attention to taking note of seemingly everyday things on the one hand and sheer determination to succeed on the other. Some examples appeared almost flat. On the whole the book is worth reading.
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5 of 6 people found the following review helpful
1.0 out of 5 stars "We at IDEO" 12 Dec 2009
The idea in the book is a nice one, saying that different skills are needed in a team, if one aims for innovation. Plus, the company's attitude and culture needs to embrace a positive view towards being creative, experimenting, supporting new ideas.
However, the book is written in a repetitive tone of "this is the idea; we at IDEO have known it all this time already; and here are some examples on how companies applied this idea, mostly with IDEO's help".
It is a pity such an interesting topic, with much potential to make the reader be inspired and start thinking about ways to implement the book's topics is disguised in too long, repetitive text.
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