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The Ten Cent Plague: The Great Comic Book Scare and How it Changed America
 
 
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The Ten Cent Plague: The Great Comic Book Scare and How it Changed America [Illustrated] [Paperback]

David Hajdu
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 464 pages
  • Publisher: Picador USA; illustrated edition edition (2 April 2009)
  • Language English
  • ISBN-10: 0312428235
  • ISBN-13: 978-0312428235
  • Product Dimensions: 20.8 x 13.7 x 2.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 36,317 in Books (See Top 100 in Books)

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Review

"Marvelous . . . a staggeringly well-reported account of the men and women who created the comic book, and the backlash of the 1950s that nearly destroyed it....Hajdu's important book dramatizes an early, long-forgotten skirmish in the culture wars that, half a century later, continues to roil."--Jennifer Reese, "Entertainment Weekly "(Grade: A-)

"Incisive and entertaining . . . This book tells an amazing story, with thrills and chills more extreme than the workings of a comic book's imagination."--Janet Maslin, "The New York Times
"
"A well-written, detailed book . . . Hajdu's research is impressive."--Bob Minzesheimer, "USA Today"

"Crammed with interviews and original research, Hajdu's book is a sprawling cultural history of comic books."--Matthew Price, "Newsday"

"To those who think rock 'n' roll created the postwar generation gap, David Hajdu says: Think again. Every page of "The Ten-Cent Plague "evinces [Hajdu's] zest for the 'aesthetic lawlessness' of comic books and his sympathetic respect for the people who made them. Comic books have grown up, but Hajdu's affectionate portrait of their rowdy adolescence will make readers hope they never lose their impudent edge."--Wendy Smith," Chicago Tribune"

"A vivid and engaging book."--Louis Menand, "The New Yorker
""David Hajdu, who perfectly detailed the Dylan-era Greenwhich Village scene in Positively 4th Street, does the same for the birth and near death (McCarthyism!) of comic books in "The Ten-Cent Plague,"" --GQ

"Sharp . . . lively . . . entertaining and erudite . . . David Hajdu offers captivating insights into America's early bluestocking-versus-blue-collar culture wars, and the later tensions betweenwary parents and the first generation of kids with buying power to mold mass entertainment."--R. C. Baker, "The Village Voice"

"Hajdu doggedly documents a long national saga of comic creators testing the limits of content while facing down an ever-changing bonfire brigade. That brigade was made up, at varying times, of politicians, lawmen, preachers, medical minds, and academics. Sometimes, their regulatory bids recalled the Hays Code; at others, it was a bottled-up version of McCarthyism. Most of all, the hysteria over comics foreshadowed the looming rock 'n' roll era."--Geoff Boucher," Los Angeles Times"

"A compelling story of the pride, prejudice, and paranoia that marred the reception of mass entertainment in the first half of the century." --Michael Saler, "The Times Literary Supplement "(London)



Product Description

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created - in the pulpy, boldly illustrated pages of comic books. No sooner had this new culture emerged than it was beaten down by church groups, community bluestockings, and a McCarthyish Congress - only to resurface with a crooked smile on its face in Mad magazine.The story of the rise and fall of those comic books has never been fully told - until "The Ten-Cent Plague". David Hajdu's remarkable new book vividly opens up the lost world of comic books, its creativity, irreverence, and suspicion of authority.When we picture the 1950s, we hear the sound of early rock and roll. "The Ten-Cent Plague" shows how - years before music - comics brought on a clash between children and their parents, between prewar and postwar standards. Created by outsiders from the tenements, garish, shameless, and often shocking, comics spoke to young people and provided the guardians of mainstream culture with a big target. Parents, teachers, and complicit kids burned comics in public bonfires. Cities passed laws to outlaw comics. Congress took action with televised hearings that nearly destroyed the careers of hundreds of artists and writers."The Ten-Cent Plague" radically revises common notions of popular culture, the generation gap, and the divide between "high" and "low" art. As he did with the lives of Billy Strayhorn and Duke Ellington (in Lush Life) and Bob Dylan and his circle (in Positively 4th Street), Hajdu brings a place, a time, and a milieu unforgettably back to life. --This text refers to the Hardcover edition.

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
At various times, Americans have chosen to believe that comic books create juvenile delinquency and encourage all kinds of immoral behavior by corrupting the young, as described in the book with a questionable basis, Seduction of the Innocent. The Ten-Cent Plague describes a free-wheeling industry that entertained youngsters and people in their twenties with anti-establishment themes and stories.

Despite little or no research to support these views and the Supreme Court upholding the First Amendment, legislators listened to a few psychiatrists and church and scout leaders who believed otherwise and put stiff penalties on those who put out the most popular comics (especially crime, horror, and romance). Distributors and newsstand dealers didn't want to go to jail over comic books, and they knuckled under to the pressure. Publishers quickly began to go broke. The industry tried to save itself with a rigid self-censorship code that made comics bland and did little to restore sales. Hundreds of comic titles died, and many talented people left the industry under a dark cloud.

Mad Magazine was one of the few survivals, and only because it converted from a comic book to a magazine (which wasn't subject to the same penalties).

It's a chapter in American history that few know about or understand. David Hadju does a solid job of describing it. I was a child during most of this and was aware of the protests against comic books, but didn't realize what the effects were.

This book could have been quite a bit shorter and punchier. I was disappointed that so many simple events (like a comic book burning) were treated in such detail. It was a little ho hum after awhile.
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1 of 1 people found the following review helpful
By iROBOT
Format:Paperback
I have a fascination with America in the fifties; the so-called "Land of the Free"reached a terrible point where it had a conservative right-wing culture, which lead to anti-communist McCarthyism era of the Red Scare, Th Hollywood Blacklist, and the HCUAA. It is interesting to see how a society can so easily breakdown to such paranoia. And this breakdown is perfectly capture in this book. The author has done a great job in not only doing the research of this era, but also conveying the tragedy of the victims, helpless to survive.
And yet, he also showed that there was not a total damnation of the medium by the public. In fact, there was some that called it a potential art.
This book has a second story of the family trouble behind the long dead EC Comics, and how those who worked on it were rebellious against the traditional culture at that time, which brilliantly served to convey the personal, eye-witness experience of this trouble.
After reading this book, I was more informed about this turbulent than before. I recommends this to not only enthusiast of comic book history, but also to people who want to learn about a most trouble time.
Down with Book Burning!
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Amazon.com:  52 reviews
105 of 112 people found the following review helpful
"I think Hitler was a beginner compared to the comic-book industry!" 18 Mar 2008
By Kerry Walters - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
So thundered psychiatrist Frank Wertham in his 1954 Seduction of the Innocent, a book which accused comic books of breeding juvenile delinquincy (quoted on p. 6 of Hajdu's book). Today, Wertham's comparison between Hitler and comic books seems ludicrous. But at the time, millions of Americans took it seriously, and it brought down the comic book industry.

David Hajdu's wonderful The Ten-Cent Plague is a history of the culture war over comics that spanned the decade after the second world war. By the mid-40s, he claims, comic books were beyond doubt the leading form of popular entertainment, selling an astounding 80 to 100 million copies each week. Some 650 titles were released each month, and the industry employed around 1,000 writers, artists, and editors. The leading comic book publisher was EC, headed by the genius William Gaines.

The genre in those days, lead by EC, focused primarily on horror and crime, and some of the covers, interior artwork, and story lines could get gruesome: pools of blood, severed heads, stony-faced and scary killers. The artwork and storylines could get sexy too: heroines in filmy negligees, the occasional cleavage or bare foot showing. Middle class parents, egged on by a few religious leaders and political conservatives, began to express concerns, and those concerns grew into a national crusade against the "corrupting" influence of comic books. Editorials raged against them, politicians speechified against them, the Senate held hearings, and schools and churches sponsored comic book bonfires.

In an effort to salvage what it could, the comic book industry organized the Comics Magazine Association of America in 1954, and promised to watchdog its product by promoting "wholesomeness and virtue" (p. 319). But the resulting CMAA Code, written to placate the blue-noses, destroyed the comic book. Cops and other authorities were never to be depicted with "disrespect." No comic book could use the words "horror" or "terror" in its title. All "lurid, unsavory, or gruesome illustrations" were forbidden. Ditto on the depiction of the "walking dead, vampires, ghouls, werewolfs, and cannibals." Ditto on "words or symbols which have acquired undesirable meanings" (pp. 291-292).

You get the drift. The enforcement of this Code transformed comic books into "funny books." Interesting art and storylines disappeared in the wake of the Code, to be replaced with comics about anthropomorphized animals. But the kids (and adults) who'd avidly read the old comic genre wanted little to do with its antiseptic replacement. By the mid-1950s, title release per month had dropped to one-third its mid-1940s level, and 8 out of 10 comic writers, artists, and editors were out of work. Most of the titles released by EC disappeared overnight.

William Gaines rebelled against the death of the comic by publishing MAD, which in a roundabout way (sketched by Hajdu in his final chapter) inspired the underground revival of the comic book in the late 1960s. But before that resurgence, one of the most brutal massacres of any culture war fought in America gutted an entire genre of popular art, and in the process intimidated and de facto blacklisted hundreds of talented artists.

Hajdu's book is a fascinating, frightening read. My guess is that few of us--even those of us who, like me, were kids during the comic book purging era--are familiar with the witch hunt that Hadju chronicles. It's well worth knowing about, particularly in an era when a new front of the current culture wars seems to open almost every week.
29 of 30 people found the following review helpful
Thoroughly Entertaining and Thought-Provoking! 21 Mar 2008
By Dorian Tenore-Bartilucci - Published on Amazon.com
Format:Hardcover
With THE TEN-CENT PLAGUE, David Hajdu does for comic books what his previous books did so brilliantly for music. Hajdu's research is exhaustive without being exhausting to read; THE TEN-CENT PLAGUE has the readability and vivid characters of a great novel as Hajdu tells his entertaining, thought-provoking account of the censorship debate over comic books in the 1950s, and how it trickled down into other aspects of pop culture and generation-gap clashes between youths and their parents. Instead of simply rehashing what comic fans already know, Hajdu digs deep into other areas, talking in-depth to the first-hand witnesses to these events, like the early comic creators who lost their jobs once people like Fredric Wertham and Estes Kefauver denounced comics as a corruptor of America's children -- you know, before heavy metal and video games and Fill In Your Favorite Bad Influence Here came along. :-) Hajdu brings the era and its struggles to life in a page-turner brimming with insight and affection. THE TEN-CENT PLAGUE is a must-read not only for fans of comics and pop culture, but for anyone intrigued with how censorship and power struggles shape society.
13 of 13 people found the following review helpful
The evils done in the name of "good" 25 May 2008
By mrliteral - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Probably one of the greatest evils in society are the self-righteous moralists who want to rid the world of what they perceive as sinful, usually saying it's "for the children". Usually, the things they want to actually get rid of are merely items that encourage free thought or seemingly contradict their own narrow dogma. Thus today, we get those who want to ban Harry Potter books not because of any proven harm, but merely the fact that they don't fall into their own interpretation of good and evil. It's not enough to choose to ignore the items, but also to deprive others of their joy.

David Hajdu's The Ten Cent Plague details one such situation that occurred in the early 1950s and focused on comic books. This was an era when comics were at a creative and commercial peak, dealing with not only the superhero genre, but also horror, crime, war and romance. While some of it was over-the-top, it also provided entertainment and occasionally delivered a message as well.

The main villain in this piece is Fredric Wertham, author of Seduction of the Innocent, a book that alleged links between comic books and juvenile delinquency, links that were often weak at best, and completely fabricated in other cases. In this Legion of Doom, however, Wertham is merely the biggest name, but there are others as well, driven to hound the comic book industry out of existence. They would use book-burnings, boycotts and the police to get their way, and to a large extent, they would win. Due to their efforts, the Comics Code was instituted, resulting in comics that went from being fun (if edgy) to watered-down pap fit for only the youngest kids. It was like replacing Bugs Bunny and Homer Simpson with Baby Huey and the Care Bears.

It would take decades for the comic books to get back much of the creativity they lost, and commercially, they would never be as dominant again. Yet there were still heroes in this era - most notably Bill Gaines - but they could never quite grasp the significance of Wertham and company until it was too late. Around the only positive that came out of this period was Mad Magazine, which Gaines was able to squeeze past the Comics Code by changing its classification from comic book to magazine.

Hajdu's writing is always engaging. I would have liked a few more illustrations but that's a minor quibble. Overall, this is a good book of relatively modern history, not only giving a good look at another era, but also providing a valuable lesson that too many times, the ones who say they are protecting "the children" from evil may be doing the actual evil themselves.
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