First although this says telesales it is just as applicable to sales meetings. If it is telesales you want to develop this book is second to none - it might be a very small book but it will have a huge impact on your business! The basics on telesales are obvious but how often do we all apply them? Do you smile before you dial every time? Do you keep records on your calls/meetings and did you know standing up increase you conversion rate.
The book goes on through other areas including the importance of vocal skills, preparation, example scripts, complaint handling, the questioning process, target setting, getting past the gate keeper, selling to different personality types, objection resolution and much much more.
I would highly recommend this book - it will only take you a couple of hours to read and if you apply even just a few of the principles within your organisation you will see an improvement in sales conversion rates