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The Tao of Twitter [Paperback]

Mark W Schaefer (Author)
4.1 out of 5 stars  See all reviews (29 customer reviews)

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Book Description

Publication Date: 29 Jan 2011

It’s time to take the mystery out of Twitter

You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:

  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience that wants to connect to you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

--This text refers to an alternate Paperback edition.

Product details

  • Paperback: 104 pages
  • Publisher: Mark W. Schaefer (29 Jan 2011)
  • Language: English
  • ISBN-10: 061543732X
  • ISBN-13: 978-0615437323
  • Product Dimensions: 20.3 x 13.3 x 0.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Bestsellers Rank: 795,308 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Mark Schaefer Page
Mark Schaefer
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Product Description

About the Author

Mark W. Schaefer is a college professor, consultant, blogger, and author of Return On Influence.

--This text refers to an alternate Paperback edition.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A Fantastic Primer 7 Jun 2012
By Mr. Joel Hughes
Format:Kindle Edition|Amazon Verified Purchase
Not only is this a great book which succinctly discusses the mechanics of Twitter but is also addresses the bigger question which many new people have: "why?". It does this via various real world, personal examples which uncover the serendipity which can happen when you authentically engage and genuinely (and selflessly) try to help.

In my business I look to help people & businesses bring their story online; and I always buy this book for them if I think Twitter is a route we should explore.

Recommended. No, essential.

Joel_Hughes
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2.0 out of 5 stars confusing 16 May 2013
By K. D. Squire VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
I still don't understand twitter after reading this book! i Bought it in the hope that id be able to market my business more openly using free social media but i found this book more than confusing.
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5.0 out of 5 stars Good character. 16 May 2013
By Flickering Ember TOP 500 REVIEWER
Format:Paperback|Amazon Vine™ Review (What's this?)
I've been using Twitter for a good few years now and whilst I've had some fun, I was looking for more meaningful interactions. This book gives some really brilliant examples and ideas of how chance "meetings" (or should that be tweetings?) have led to big and beautiful things.

The book addresses all the questions a new Twit (?) would want to ask, as well as helping existing users to make better use of their accounts. I am already seeing a difference in the way people interact with and follow me, so I can say that these methods are definitely worth a try.

Recommended for anyone wanting to use Twitter as a tool for their business, but also some relevant points for the hobby user.
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4.0 out of 5 stars Focuses more on business than it does on non-business readers 15 May 2013
By M. Williams TOP 500 REVIEWER VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
This book is a very accessible introduction to using Twitter, with plenty of strategies that help you build your audience and influence people. With time-saving hints, and methods to distinguish yourself in a hugely busy environment.

I found the Tao of Twitter helpful so I got my mother-in-law to read it as she's just started using Twitter, but she complained that it was more aimed at business users and couldn't see the benefits.
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5.0 out of 5 stars Very useful book 15 May 2013
By stephen Luff TOP 1000 REVIEWER VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
I've been using twitter for a few years now for my own pleasure. I much prefer it to Facebook. However, I've struggled to keep up with it in the past year. I would say that this book has got me excited about Twitter again.

I have my own business interest on twitter but its the sharing of ideas that I really enjoy and finding that others really appreciate that. This book confirms that this is indeed a very important part of keeping a successful twitter account.

The author ties in very nicely the relationship one has with people you haven't met on your account. One person enjoyed his comments about some sport he was watching and they shared a moment. This was followed by a more personal direct message, which led to a meeting and sharing of ideas and giving the other person extra exposure.

There are plenty of ideas in this book and it is a good read. So if your curious about twitter, tired of Facebook give this book a read to give you a very good idea what Twitter is about.
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4.0 out of 5 stars A must for new twitter users 11 May 2013
By G. Cook VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
I so wish I had this book when I first started using twitter. I made lots of mistakes and often had to search on the Internet for information. Simple and easy to read
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4.0 out of 5 stars a helpful introduction to social networking 9 May 2013
By H. Ashford VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
This book explains the basic concepts of Twitter in simple everyday language and provides what is more or less a step by step guide to getting started. It is very much focussed on how businesses can use Twitter (and other social networking routes) to raise their profile with a view to attracting audiences/customers/partners/suppliers, but the principles and methods described can be used by individuals just as effectively.

I found this book fascinating, easy to understand and follow, and very helpful. Schaefer not only clarifies the mechanisms for using Twitter, but also expounds an approach to (and a mindset for) social networking which I believe would help almost anyone.

In a market which is flooded with self-help business books, this is one that I would recommend to friends and colleagues.
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5.0 out of 5 stars Shows the way: Targeted Connection + Meaningful Content + Authentic Helpfulness 1 May 2013
By Nicholas J. R. Dougan VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
Mark Schaefer explains how he, too, had a false start or two before he really found out how to make Twitter work as a business marketing tool. Schaefer is a marketing consultant and business academic - and now a marketing consultant specialising in social media - a proverbial one man band, and his advice, distilled down to the essence, is to communicate on Twitter in the same way as you would at a face to face networking meeting, like BNI or a Chamber of Commerce. You wouldn't read out press releases, make defamatory statements, make relentless sales pitches nor be gratuitously rude at that sort of a meeting. (Well, actually, I know some people who have come rather close to doing that, but they didn't get anywhere, so we get the message.) So, as you might at a face to face or "IRL" meeting (In Real Life - an interesting Twitterism, considering the implication that Twitter isn't real, but there we are!) you spend some time chatting about other subjects, finding out what's going on in someone's business and finding out how you might help, all short of a pushy sales pitch, you are much more likely to prosper. Provide meaningful content and be genuinely helpful.

Schaefer spends a little time discussing how bigger corporates and even medium sized companies can remain personal while complying with company policies and public relations strategies. McDonald's, for example, has its extensive Twitter team tweet on the same account, but the "sign off" their tweets with their initials, and people can follow links from the Twitter profile page back to the website and see the people behind the letters. US telecoms giant ATT has individual accounts in the style of @ATTSusan, another useful option. This knowledge alone made reading the book worth it for me.... Read more ›
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Most Recent Customer Reviews
3.0 out of 5 stars Not sure it's suitable for all businesses....
I could see what the author was getting at, I really could.... These social connections help you get ahead, and Twitter seems a rapid, possibly addictive, way of developing new... Read more
Published 1 month ago by CJ Savernake
4.0 out of 5 stars A nice twist on how to use Twitter
There can be no escaping that Twitter is out there, and there are loads of books purporting to tell you how to use Twitter to your advantage, to develop your business, your social... Read more
Published 2 months ago by Joanne K. Pilsworth
5.0 out of 5 stars A very interesting read regarding business and Twitter
I am a huge fan of Twitter. I don't tweet as much as I used to but I have always thought myself to be quite knowledgeable on the subject - even if some people tend to disagree with... Read more
Published 2 months ago by C. Hamer
4.0 out of 5 stars Interesting and informative
Of course, anything with the word Tao in the title is going to have undertones of outrageous new age optimism and so it proves. Read more
Published 2 months ago by Graham R. Hill
4.0 out of 5 stars Detailed and concise
Though most useful for the Twitter virgin, this slender booklet still has plenty to offer those, like me, who've been active on Twitter for a while. Read more
Published 2 months ago by Book Critic
1.0 out of 5 stars Mostly prattle.
The author would seem to be a practised scriptwriter,and could write reams on gnats pee if needed. Not helpful to me,perhaps mindblowing to others
Published 2 months ago by orunaide
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