- Paperback: 169 pages
- Publisher: BookSurge Publishing (28 Mar 2007)
- Language English
- ISBN-10: 1889341002
- ISBN-13: 978-1889341002
- Product Dimensions: 22.4 x 15.2 x 1.8 cm
- Amazon Bestsellers Rank: 3,122,124 in Books (See Top 100 in Books)
- See Complete Table of Contents
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7 reviews
4 of 4 people found the following review helpful
Bringing it all together
24 Jan 1998
Format:Hardcover
As a student of Zen and Taoism for many years (in my earlier days), it was refreshing to come back and view the principles put forth on Dr. Behr's book; especially through the lens of selling. As an entrepreneur, I must express the high value his words carry for me, from both a management and selling standpoint. The truths spoken here are universal truths: which provide great clarity and enable the selling and management process to move forward; with purpose, direction and without fear. Kudos for a very fine book! I shall refer to it often as my company grows!
Bennett Brecht
President
Opus Media, Corp.
Bennett Brecht
President
Opus Media, Corp.
4 of 4 people found the following review helpful
How to make money in sales and keep your integrity.
12 Jan 1999
Format:Hardcover
A friend of mine called me to say I must read this book. He had been selling cosmetic products and not doing well. This book showed him how to stop pushing products/services or manipulating customers and how to start meeting people's needs with integrity and authenticity. The book aligns itself with the old wisdom of Taoism in a light, easy to understand way, but it is completely modern by a man who has trained many salespeople. I recommend it to anyone who has to sell their products or services to customers (or to their manager and others within a company)... specially if you want to sell better while enjoying your work in sales and get to know your customers as people, not "targets" or "market segments".
3 of 3 people found the following review helpful
"Lets the customers speak". Easy!
28 Sep 1999
Format:Hardcover
Last April 99 my wife and me were walking down the "Paseo de Gracia" in Barcelona (Spain), in a very important fair of books "Sant Jordi". When we stopped in one of the small shops on the street, we watched the titles and I were attracted by one of them "The TAO of Sales". I bought it, and when I started to read I couldn't stop. During days I were speaking about the book with my colleges in the office and my close family. I started to use some techniques with our customers. "Lets the customers speak". Easy! but difficult to do it. I found on this book a new way of relationship with our custumeres. Thank you very much at Mr. Behr, for this incredible work.
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