The Tanning of America
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11 reviews
14 of 16 people found the following review helpful
A well written view of hip-hop, history, and modern culture.
28 Oct 2011
Format:Kindle Edition|Amazon Verified Purchase
I picked up this book because of a recommendation from my brother. I was pleasantly surprised by the depth at which hip-hop and urban sensibilities have shaped American and westernized culture as a whole. Steve Stoute brings a level of professionalism and authenticity, coincidentally two very important topics outlined in this book, to tales of the struggles of early hip-hop and the trials of its artists to be recognized as such. I recommend this book to anyone wanting to have a fresh, unbiased opinion on the history of marketing and culture as well as the effects of "tanning" on American and the world as a whole.
5 of 6 people found the following review helpful
Masterful
3 Jan 2012
Format:Hardcover
This is extremely well written and you can tell Stoute is an intelligent and creative person. In depth discussions about pop culture and various marketing ventures that have affected culture over the last 20 or so years. Very informative, recommended to anyone with an interest in hip hop, pop culture or marketing.
3 of 4 people found the following review helpful
Just OK - lacked focus
2 Mar 2012
Format:Hardcover
I saw this book written up in Business Week, and was pretty excited to read it. However I thought it lacked focus - was it a history of hip hop? was it Steve's memoir? was it a guide to incorporate tanning into your business model? The book gets SO close to being each of these, but follows through on none. Dissapointing in that regard, but still full of interesting facts and antecdotes on our culture.
Also, Steve grossly overuses the adjective "unapologetic". This was very distracting to me.
Also, Steve grossly overuses the adjective "unapologetic". This was very distracting to me.
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