Professor Zuboff's In the Age of the Smart Machine changed the way I have thought about technology, work and organisation. The Support Economy has changed the way I think about buisness, society and myself. With elegant clarity the book sets out the case that organisations have not changed as much as we ( individuals ) have, The reason, they are dominated by an inward focus that was necessary to make cars. This focus has existed for almost 100 years and has resulted in chasm between us and business. Management sits at the centre of this universe and we are on the outer rim of the solar system. We are treated as transactions, we are made to conform to the rules of the organisation. We are treated with indifference and contempt both as employee and as consumer, The Support Economy then calls for a revolution where the existing business models are abandoned and replaced by a system of distributed capitalism . In this system the individual is at the centre of the universe, organsiations as we know them disappear and career right belong to us. The essence of business is to supply us with levels of support that will allow us to live our lives the way we want to live them. The providers of support will be our advocates, they will be responsible for their actions and we wil have long term realtionship with them. The Support Economy may be one of the most important books written in the last 20 years, It shows where the new wealth is to be found, how techology can be used to create value rather than reduce cost and what will replace todays dysfuntional organisations. Thank you Zuboff and Maxim