This book is proof that that the statement "Those who can, do; those who can't, teach," is a lie.
Morrell has written many successful books, and the insights that he shares in this book are well worth the time.
I highly recommend getting this book in the Kindle version where you can highlight and search the book for phrases because you're going to want to go back and read it several times, over a period of time. You may find yourself in a checkout counter at a supermarket, whipping out your phone and pulling up your Kindle app.
The book is written in a conversational tone, so it sounds like you're in the room with Morrell. Example: "Eventually, I connect the dots and discover that I have not only a plot but also characters whose issues are important to me; in other words, a theme."
There's a thorough discussion of plot, character experience and conflict. There a quotes from other authors who have written good books on writing. There are examples taken from his books, and there are tidbit tips like "When editing your fiction, be on the lookout for scenes interrupted by a sudden string of verbs including "had." Another example is "Pay attention to that flashback because often it is the opening scene that your story wants to have..."
The Kindle version of the book was $7.99 when I bought it. It was well worth the money.
I would have rated this book a five, but it is, unfortunately, filled with typos. They're the kind of typo that comes from a lat minute search and replace editing. Things like,"cars.That" (Page 187), "drivers.They" (Page 188) and "detectors.The" (Page 191). I know the cause of these types of errors--a search and replace for a period followed by two spaces with a period followed by one space was probably the intention, but it's a search-and-replace with no space after the period that was entered. Still, it's distracting, especially in a book on writing. The good news is that these, and other copy edits can be fixed in the Kindle book edition, and they probably only appear in that edition.