Postrel talks about the importance of style in design. She uses plenty of case studies and ideas from every day life. She talks about shopping malls, interior design, home depot shops and other things that reviewers here have taken issue with. Yes, she talks about the American aesthetic, but she is American, and she doesn't claim to be writing about the inhabitants of the whole globe. Her stories are interesting and relevant, and they may not be profound, but for someone who may not think that 'style' is relevant to their ordinary life, this book is an eye opener. It is journalistic in style, which makes it readable, rather than some epic, educational edifice that you need a dictionary to get past the first page with. She deals with superficiality, and she celebrates it, but she is only illuminating a culture that already exists. It is a kind of anthropological study of what ordinary people do with and need from stylish objects. Her argument is that it is alright for people to want and expect beauty from the most mundane of objects, and why not indeed?