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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Thomas T. Nagle (Author), John Hogan (Author) Average Customer Review:   (2)
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“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”Scott Heekin-CanedyPresident and General ManagerThe New York Times “…a... Read More |
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