Top positive review
One person found this helpful
Very good insight in Strategy Theories
on 28 January 2010
Don't let the number of pages of this book scare you. If you really want to learn more about strategy and marketing straties, this is the book for you. In short, four to nine page articles, you read the essence of various strategical theories. All are clustered per theme, so you can quickly find the articles applicable to your case.
The graphics used make it easy to grasp and remember the theories.
The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.
I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.