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on 28 January 2010
Don't let the number of pages of this book scare you. If you really want to learn more about strategy and marketing straties, this is the book for you. In short, four to nine page articles, you read the essence of various strategical theories. All are clustered per theme, so you can quickly find the articles applicable to your case.

The graphics used make it easy to grasp and remember the theories.

The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.

I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.
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on 12 September 2015
This collection of authors allows this single publication to provide depth, knowledge and insight into the strategy. The book succeeds in developing a thirst for further knowledge into strategic concepts and process.
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on 17 February 2014
Very useful models of organisational structure and culture supported by good case studies. A fundamental text for any student of management theory
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on 6 March 2016
Extremely fast delivery, lived up to the expectations in the description. Very pleased with it!
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on 1 October 2015
Just what I expected - good quality 2nd-hand book which arrived very promptly
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on 10 July 2015
a lot of talk no concrete idea!
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on 16 July 2015
Good and reliable
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on 17 October 2000
Reccomended by our Professor of Srategic Marketing Management, who has also written books on this subject. It seems very expensive, even for a Marketing Text, and this can be qualified by the fact that it is very comprehensive and uses many real life examples. It should provide the reader with a more general understanding of Strategic Marketing, which should also spill over into their lived experiences.
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