| ||||||||||||||||||
 Trade In this Item for up to £21.60
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The Strategy Process: Global Edition: Concepts, Contexts, Cases for an Amazon.co.uk gift card of up to £21.60, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Product Description
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
From the Back Cover
zero length
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Don't let the number of pages of this book scare you. If you really want to learn more about strategy and marketing straties, this is the book for you. In short, four to nine page articles, you read the essence of various strategical theories. All are clustered per theme, so you can quickly find the articles applicable to your case.
The graphics used make it easy to grasp and remember the theories.
The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.
I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.
The graphics used make it easy to grasp and remember the theories.
The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.
I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.
4 of 8 people found the following review helpful
Format:Paperback
Reccomended by our Professor of Srategic Marketing Management, who has also written books on this subject. It seems very expensive, even for a Marketing Text, and this can be qualified by the fact that it is very comprehensive and uses many real life examples. It should provide the reader with a more general understanding of Strategic Marketing, which should also spill over into their lived experiences.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
Vast knowledge in very digestable form
16 Aug 2000
Format:Paperback
As frightening as the volume of the book might see, it is written very well and it is very contemporary with the topics discussed in.
The book is divided in several sections with general theory and implications disussed first and with some real cases presented afterwards. Each case is usually backed with some questions to think about and to extract the essence of it. The complete book feels like being a student in the class with authors performing as teachers (as they also do sometimes).
Concepts of strategy are extremely tricky. It can hardly been negotiated if there is a strategy or if you just got to have the feeling or if there simply are people who earn 1 million US$+ a year that turn into gold everything they touch and you can't run a serious business without them. This book will help you understand that strategy exists, will teach you how to define it and set it through and how to predict the future and react on it. But as real life is, many things can happen. You get the driver's licence after you learn the basics of driving. But no one can tell after you get the licence if you will get involved into the crash and when.
Many people expect from such books that they will get a broad pavement covered with roses to walk through their careers on simply by paying some 70 US$. How naive they sound sometimes. The pen alone doesn't write a book, it is just an instrument to success, behind which stands an enormous human effort. This wonderful book is only an instrument to avoid some crashes of company in your career. If it can therefore win you a job or a mere 100 US$ raise, it has paid back heavily, don't you think?
The book is divided in several sections with general theory and implications disussed first and with some real cases presented afterwards. Each case is usually backed with some questions to think about and to extract the essence of it. The complete book feels like being a student in the class with authors performing as teachers (as they also do sometimes).
Concepts of strategy are extremely tricky. It can hardly been negotiated if there is a strategy or if you just got to have the feeling or if there simply are people who earn 1 million US$+ a year that turn into gold everything they touch and you can't run a serious business without them. This book will help you understand that strategy exists, will teach you how to define it and set it through and how to predict the future and react on it. But as real life is, many things can happen. You get the driver's licence after you learn the basics of driving. But no one can tell after you get the licence if you will get involved into the crash and when.
Many people expect from such books that they will get a broad pavement covered with roses to walk through their careers on simply by paying some 70 US$. How naive they sound sometimes. The pen alone doesn't write a book, it is just an instrument to success, behind which stands an enormous human effort. This wonderful book is only an instrument to avoid some crashes of company in your career. If it can therefore win you a job or a mere 100 US$ raise, it has paid back heavily, don't you think?
1 of 3 people found the following review helpful
A good book
30 Mar 2000
Format:Paperback
This is an important and recent strategy book. I recommend it for MBA students and managers.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Accounting > International
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Information Systems
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Reference & Education > International
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Study Books
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
