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Product Description
Marie Claire, June 2008
'Providing a blueprint for the new generation of ethically minded entrepreneurs ... packed full of marketing and business insights'
--This text refers to an alternate Paperback edition.
--This text refers to an alternate Paperback edition.
John Vincent, Management Today, June 2008
wonderful ... not only gives us what seems to be an open account of the Green&Black's story, it puts it into context ... a great book.
--This text refers to an alternate
Paperback
edition.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This is a well written and very inspiring book with very good background knowledge about cocoa and organic food. But it is also a great business book to learn from especially for someone who wants to learn about business from another person's real life experience. Particularly I learnt a couple of lessons from the book such as:
Alternative ways to market your product instead of the traditional TV or newspaper advertising which costs a fortune;
The importance of passion to building a business
Mutually beneficial business deals
Using previous experience to create successive ventures
And also mistakes that entrepreneurs can make especially around cashflow.
For me the greatest lesson from the book is how to turn your beliefs into something valuable that not only benefits you in terms of the business angle but also improves the life of others. It validates the fact that businesses can operate in an ethical way and still be profitable.
Overall a great read.
Alternative ways to market your product instead of the traditional TV or newspaper advertising which costs a fortune;
The importance of passion to building a business
Mutually beneficial business deals
Using previous experience to create successive ventures
And also mistakes that entrepreneurs can make especially around cashflow.
For me the greatest lesson from the book is how to turn your beliefs into something valuable that not only benefits you in terms of the business angle but also improves the life of others. It validates the fact that businesses can operate in an ethical way and still be profitable.
Overall a great read.
1 of 1 people found the following review helpful
Format:Paperback
A good enough "business journey" book - the most interesting aspects were about looking at business from an ethical aspect - and the weakest aspects were I felt there was a significant chunk left out about how the business went from a small business to a large brand - it just felt that little unfulfilled!
1 of 1 people found the following review helpful
Format:Paperback
Green & Black's is a modern day story of business rags to riches and a makes for a great read even if having the two voices of the founders throughout the book can make it a bit disjointed at times. Green & Black's was not an overnight success in the sense that its co-founder, Craig Sams, had been in the wholefood business for a long time before deciding to make a push into the world of chocolate. Undoubtedly his years of graft and commercial nous helped enormously in the ultimate success of Green & Black's. This book shows the ups and downs of running a start-up business with certain business ethics and then trying to build it up in a tough commercial world. I do find it slightly amusing/irritating that the owners feel they have to justify the ultimate sale of the business to Cadbury's in case people think they have sold out. Well of course they sold out, and no amount of justification can make it seem otherwise. On the other hand, 99% of the population, given the chance of making a massive profit would have done the same, so good luck to them!
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Most Recent Customer Reviews
a really good biography of a great business...
whether you like the chocolate or not, this is a fab book about the business behind a great idea - organic, great tasting chocolate. Read more
Published 8 months ago by Gcrikey
What an inspiring story !
I think this book is such an inspiration for anyone who would like to do something in the (busyness)world and make a difference and be successful( in that it inspires other people... Read more
Published on 4 Aug 2008 by P. Sellers
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