Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Stimulus Factor: The New Dimension in Motivating Your People, Your Customers and Yourself (Financial Times Series) [Hardcover]

David Freemantle

Available from these sellers.

Book Description

13 Dec 2000 Financial Times Series
How do you motivate your customers? How do you motivate your employees? How do you motivate yourself?
Customers no longer buy just because the product works people no longer work just because they have to, and you can no longer succeed just by turning up.  We all need stimulation : the art of turning need into want.
In our fast-moving new world of the internet, e-commerce and all things electronic, there is a great danger that we may lose sight of the essential questions:
  • How do we motivate our customers?
  • How do we motivate our employees?
  • How do we motivate ourselves?
The Stimulus Factor breaks fresh ground in answering these all-important questions and presents a radically new approach to the theory and practice of motivation for the start of this millennium. Based on research interviews with 1,000 people, from call centre staff to Sir Richard Branson, the book reveals that motivation can only occur in response to a specific set of stimuli. This is ‘THE STIMULUS FACTOR’. In other words, a stimulus must be factored into any motivational process. Written in a highly readable way, the book presents the practical steps needed to stimulate the motivation of customers and employees, as well as ourselves.
"An original, fascinating and wide-ranging book.....All in all, this is a notable addition to management literature that breaks genuinely new ground and is highly readable."  Director Magazine
" Understanding what motivates individuals to act, whether it's to buy certain products or to improve their performance, has never been more important.  This book provides a very useful guide to gaining that understanding....  A clear and reasoned case."  Professional Manager

Product details

  • Hardcover: 224 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (13 Dec 2000)
  • Language: English
  • ISBN-10: 0273649949
  • ISBN-13: 978-0273649946
  • Product Dimensions: 23.6 x 16 x 2.2 cm
  • Amazon Bestsellers Rank: 3,239,729 in Books (See Top 100 in Books)

Product Description


 "This book is well worth reading as a potential stimulus in its own right"     Alan Fowler, People Management, 12th July 2001  "In this original, fascinating and wide-ranging book, Freemantle goes behind the end goal, the customer, to get what makes a company exceptional - the human motivation that drives it....  "Readers will find more depth and personal understanding in one chapter alone than in a raft of average motivational books....  "All in all this is notable addition to management literature that breaks genuinely new ground and is highly readable." Carol Kennedy, Director, June 2001

From the Back Cover

customers expect to be satisfied,people are bored of being managed, and we"re all looking for something freshstimulation is the new motivationcustomers no longer buy just because the product workspeople no longer work just because they have toyou can no longer succeed just by turning up we al need stimulationthe art of turning need into want

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category