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The Stimulus Factor: The New Dimension in Motivating Your People, Your Customers and Yourself (Financial Times Series) Hardcover – 13 Dec 2000

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Product details

  • Hardcover: 224 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (13 Dec. 2000)
  • Language: English
  • ISBN-10: 0273649949
  • ISBN-13: 978-0273649946
  • Product Dimensions: 24.2 x 16.3 x 2.2 cm
  • Amazon Bestsellers Rank: 4,223,687 in Books (See Top 100 in Books)

Product Description


 "This book is well worth reading as a potential stimulus in its own right"     Alan Fowler, People Management, 12th July 2001  "In this original, fascinating and wide-ranging book, Freemantle goes behind the end goal, the customer, to get what makes a company exceptional - the human motivation that drives it....  "Readers will find more depth and personal understanding in one chapter alone than in a raft of average motivational books....  "All in all this is notable addition to management literature that breaks genuinely new ground and is highly readable." Carol Kennedy, Director, June 2001

From the Back Cover

customers expect to be satisfied,people are bored of being managed, and we"re all looking for something freshstimulation is the new motivationcustomers no longer buy just because the product workspeople no longer work just because they have toyou can no longer succeed just by turning up we al need stimulationthe art of turning need into want

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