- How do you motivate your customers? How do you motivate your employees? How do you motivate yourself?
- Customers no longer buy just because the product works people no longer work just because they have to, and you can no longer succeed just by turning up. We all need stimulation : the art of turning need into want.
In our fast-moving new world of the internet, e-commerce and all things electronic, there is a great danger that we may lose sight of the essential questions:
- How do we motivate our customers?
- How do we motivate our employees?
- How do we motivate ourselves?
"An original, fascinating and wide-ranging book.....All in all, this is a notable addition to management literature that breaks genuinely new ground and is highly readable." Director Magazine
" Understanding what motivates individuals to act, whether it's to buy certain products or to improve their performance, has never been more important. This book provides a very useful guide to gaining that understanding.... A clear and reasoned case." Professional Manager