In this title, a former senior VP of Apple Computer reveals the 'real' Steve Jobs and the mysteries of his innovative management style. Learn from the risks, rewards and failures Jobs experienced, directly from a key figure and insider of those adventures. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this is the real Steve Jobs: the true story of the 'Boy Genius' who transformed technology and our world - the way we work, play and communicate. Told from the perspective of a person who has known Jobs for over 30 years, and full of exclusive interviews with many of the key figures in Apple Computer's history, friends and foes of Jobs alike - this book unfolds not only the Steve Jobs you won't see on stages but also reveals and deeply explores his management and leadership principles. From the Apple II to the Macintosh to Jobs' stunning fall from grace through his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad and much more, "The Steve Jobs Way" reveals real-life examples of Jobs' leadership challenges and triumphs, helping readers apply these principles to their own lives and careers. Written in partnership with William L. Simon, author or the bestselling iCon, "The Steve Jobs Way" is not only the most revealing Steve Jobs biography ever written, it's the 'how to be like Steve' book readers have been waiting for.
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"[Elliot's] amiable account contains some fascinating nuggets." (The Guardian) "If you are keen to learn what it is that makes this maverick CEO tick, and how you can apply some of that logic to your own company, The Steve Jobs Way is surely worth a look." (Irish Times)"
--This text refers to the
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About the Author
Jay Elliot has more than 30 years operations experience with such corporate giants as IBM, Intel and Apple Computer. He served as the Senior Vice President of Apple Computer, responsible for all corporate operations and corporate business planning, reporting directly to Steve Jobs. As a member of the Macintosh organization Jay helped Steve develop the Macintosh computer from development to introduction. During his tenure at Apple sales grew from $150 million to more than $3 billion.Jay is currently the CEO, Founder of software company Nuvel, Inc. and was previously the Founder and Chairman of Migo Software, Inc. a mobility software company, and inventor of its flagship product, Migo.Jay lives in California. William L Simon is the author of numerous New York Times bestsellers, including iCON (Wiley 2005), which is currently the bestselling Steve Jobs biography. He is also the author, along with the 'world's most infamous hacker' Kevin Mitnick, of the bestsellers The Art of Deception and The Art of Intrusion. He lives in Los Angeles.
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1 of 1 people found the following review helpful
Format:Hardcover
If someone with a pedigree like Jay Elliot decides to detail their experiences at an organisation like Apple, I thought I was in for a treat... and this book did not disappoint!!
For me the best thing about this book is the way Elliot describes how important the culture of the organisation is, whether getting the right people on board, actively cultivating the team culture - whether giving a group a shared identity "let's all be pirates" or the real feeling that "we're all in this together," creating space that encourages informal discussion and cross departmental collaboration, making a point of celebrating product milestones & success, being brave enough to delay a product launch because its not good enough or encouraging employees use (and like) the products they make.
The areas that seem so important to Apple are areas that are hugely overlooked in other organisations. Yet how many organisations can claim that they "Love what they do. Love what they make. And make it to perfection"
I found that some many of the ideas in this book reinforce and provide some vivid examples of the great ideas that authors like Jim Collins, Marshall Goldsmith & Keiran Levis discuss.
If you think that organisational culture is important then get this book.
For me the best thing about this book is the way Elliot describes how important the culture of the organisation is, whether getting the right people on board, actively cultivating the team culture - whether giving a group a shared identity "let's all be pirates" or the real feeling that "we're all in this together," creating space that encourages informal discussion and cross departmental collaboration, making a point of celebrating product milestones & success, being brave enough to delay a product launch because its not good enough or encouraging employees use (and like) the products they make.
The areas that seem so important to Apple are areas that are hugely overlooked in other organisations. Yet how many organisations can claim that they "Love what they do. Love what they make. And make it to perfection"
I found that some many of the ideas in this book reinforce and provide some vivid examples of the great ideas that authors like Jim Collins, Marshall Goldsmith & Keiran Levis discuss.
If you think that organisational culture is important then get this book.
4 of 5 people found the following review helpful
Format:Hardcover
Good account of Apple and its leader Steve Jobs by someone who worked with him for many years. A little light on unknown facts, but certainly an honest story about the man and the company. Does not really add much to the aura already surrounding Steve Jobs and Apple. Writing style a little annoying, some words misspelled and a general lack of depth when recounting stories, meetings and discussions. Not sure true Apple or Steve fans would learn anything new or insightful. A lot of self-promotion by Jay Elliot too.
4 of 5 people found the following review helpful
By Andreas
Format:Hardcover
While the story is well-told, the author all too frequently praises Steve Jobs as well as himself. That's rather annoying.
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The Steve Jobs Way
"We're here to put a dent in the universe," said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Read more
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Book did not arrive
Unfortunately this book never arrived. Who can help me to either get my money back or to still get it delivered? Many thanks, Michiel
Published 19 months ago by Michiel
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