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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Paperback – 16 Feb 2012


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Product details

  • Paperback: 272 pages
  • Publisher: Random House Business (16 Feb 2012)
  • Language: English
  • ISBN-10: 184794079X
  • ISBN-13: 978-1847940797
  • Product Dimensions: 13.5 x 1.9 x 21.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 349,534 in Books (See Top 100 in Books)

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Product Description

Review

"The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships" (Economist)

"[An] extremely interesting and informative read" (Bookbag.co.uk)

"Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business … We challenge you not to be inspired" (PA Life)

"It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle" (Richard Waters Financial Times)

"Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in ­ or want to be in ­The Start-Up of You holds lessons for success." (Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City) --This text refers to an alternate Paperback edition.

Book Description

The co-founder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work.

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Most Helpful Customer Reviews

84 of 88 people found the following review helpful By Dr. Bojan Tunguz TOP 500 REVIEWER on 20 Feb 2012
Format: Audio CD
The basic premise of thesis book is the following: the entrepreneurial mindset and attitude are essential for anyone's career in today's economy. Thinking like an entrepreneur is not any more reserved just for the ultra-ambitious, well-funded Silicon Valley types; in order to succeed in today's job market everyone has to adopt many of the practices that successful entrepreneurs have been employing for decades. This, in and of itself, seems like a great piece of advice. Unfortunately, this book falls far short of delivering on how to implement such an approach in most ordinarily career paths.

I have for years in fact been adopting the kind of attitude that this book promotes: I've networked like crazy, created substantial online presence, tried to be in tune with the latest technological and professional trends, etc. However, in order to have a career, or even get a job, a lot more is required. It is these other much more crucial steps that I was hoping to learn more about from reading this book. Its authors, Reid Hoffman and Ben Casnocha, seemed to have exactly the kinds of credentials that would lend itself to revealing interesting and fact-based insights that are otherwise hard to find. My expectations were particularly high since Hoffman is one of the cofounders of LinkedIn. I was hoping that we'd find out some interesting data culled from millions of LinkedIn job searches and professional connections. Unfortunately, all my expectations have fallen way short, and "The Start-up of You" is just another indistinguishable, fluffy career "advice" book, of which there are already way too many on the market.
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4 of 4 people found the following review helpful By Ashley Cooke - Retired now a Mentor, Lecturer& catalyst on 7 Jun 2012
Format: Paperback Verified Purchase
For those starting out on their business career this would get 5star rating. For those a little older and wiser it gets 3 as it helps you get into exploiting the system in a very quick manner but not much else in enlightenment.
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17 of 20 people found the following review helpful By Andrew Lloyd Gordon on 19 Feb 2012
Format: Paperback
Short Review:

Recommended if you're the sort of person who thinks that you, and you alone, are responsible for your personal success. A strong and inspiring message of self-reliance throughout but with weak practical suggestions.

Longer Review:

Written by the co-founder of LinkedIn (Reid Hoffman) and Ben Casnocha - a young American entrepreneur - 'The Startup of You' is one of those 'kick in the pants' type of books that American authors seem to write so well (and so frequently).

As I understand it, the message of the book is that your success is down to you and you alone. Plain and simple. Always has been and always will be. A message that's even more important in the current economic climate when many have been turfed out of their jobs and are practically, if not literally, on their own.

Yet your version of career success, or the end Goal (the Vision as it's often called) should be something you're constantly evaluating, reflecting upon and, if needs be, changing. This flexible, adaptive mental state is what the authors label as 'permanent Beta'. It's a recognition that life is complex and it's not until you put your idea(s) out there, into the real world, that you'll discover whether it works and whether people are interested or not.

Your idea, or product or service, can literally be something you create, promote and sell as a business. Or, indeed, it can be 'Brand You' - your personal, Unique Selling Proposition (USP) or Value that you bring as an employee.

Once you've adopted this attitude that you're always experimenting, looking for the next opportunity and remaining flexible, the authors stress the importance of building and maintaining your network.
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1 of 1 people found the following review helpful By Jackie on 13 Feb 2013
Format: Kindle Edition Verified Purchase
I just couldn't get into this book, the way it was written seemed very hard going and definitely rather idealistic. Not necessarily living in the real world
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Format: Paperback
The concept of this book is not new: everyone is a brand, a business.
Having read many self-help books about business, I can't remember any original idea in this one.
This books seems to be written in part, to promote the use of Linkedin, in part, to justify why a young entrepreneur could earn billions of $, without inventing the cure for cancer. You can find better use of your time.
You have been warned.
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By K. Mcconnell on 29 Jun 2014
Format: Kindle Edition Verified Purchase
I bought this book after it was recommended in a magazine (glamour or Cosmo, can't remember which)
I was feeling a little lost. My career wasn't going quite where I wanted it. I felt stuck in a job I no longer loved or felt passionate about and this book helped me change my thinking. Now I'm making all kinds of changes and it feels great.
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Format: Paperback Verified Purchase
This is a good book for starters or those who have been using linked-in for a while. Great tips and ideas
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Format: Kindle Edition Verified Purchase
A great little book about the power of relationships and networks. Should be able to keep you inspired on the journey ahead!
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