The Starbucks Experience
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Product Description
ILAM Edge, February 2007
The message is powerful... an illuminating and enjoyable read
--This text refers to the Hardcover edition.
--This text refers to the Hardcover edition.
Product Description
With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there -- the partners -- and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way.
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
This book is a good read and is best described as a statement of the company's aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.
1 of 1 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
An interesting, yet obviously biased insight into the business ethos and guiding principles at the biggest Coffee franchise in the world. I started to lose interest half way through, as the author's ramblings went on and on and just got more and more tedious. Highlights include; Starbucks impressive attitude towards customer service and loyalty, the training and coffee knowledge given to staff who earn the coveted 'black' apron, and also how unfortunately small the store managers salaries can be.
1 of 1 people found the following review helpful
Format:Hardcover
I bought this book because I'm a Starbucks addict and wanted to know how the company has become so successful. The book mainly gives examples of how they work: advantages of being employees of the company (incredible health benefits, free coffee!), customer service rules and the freedom Starbucks employees seem to have (giving free coffee to some needy customers!). Having been to Starbucks in the U.S., Canada & the U.K I have to say that I have not seen such incredible service in the U.K. starbucks cafes but I have been given a free coffee in Canada and on one stop in the U.S. I had no idea what I wanted and one barista took her time when it was busy to go through the different coffees with me and offered me one for free in case I didn't like it, I loved it and certainly paid!!
The principles Starbucks operates on are likely to help any business with its customer service in particular, if only more places were like Starbucks, we'd be in a happier place!
The principles Starbucks operates on are likely to help any business with its customer service in particular, if only more places were like Starbucks, we'd be in a happier place!
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Most Recent Customer Reviews
I expected more!
The introduction chapter of this book sets the expectation: 20 pages of celebration of the Starbucks company and I had the impression the rest would be biased too. Read more
Published 11 months ago by Alessandra Arosio
Nothing special
Nothing special
I have always been inspired by the story of McDonald and Sturbucks. But this book does not offer any thing revolutionary or different. Read more
I have always been inspired by the story of McDonald and Sturbucks. But this book does not offer any thing revolutionary or different. Read more
Published 17 months ago by Ashkan Nerusangy
a good book
This book is quite helpful for my understanding of how Starbucks becme a successful company..the points are written clearly. anyway i get what i want!
Published on 20 Mar 2010 by Feng Lisha
Five ways Starbucks does it better
Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Read more
Published on 29 Mar 2007 by Rolf Dobelli
5 lessons for us all
This book is well structured, easy to read and inspiring. It not only shows how the Starbucks experience was created but how any business can emulate some of of their values and... Read more
Published on 14 Nov 2006 by Bhanu Dhir
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