Having read Richard Koch's much admired earlier book, the 80/20 Principle, I was quite intrigued to read a follow up. To substantial surprise it informs us he's made over £100 million from his 'Star' investments; something he never mentioned in his earlier book, but most certainly makes his opinion that bit more worthwhile to listen to. It's usually better advice on how to make good investments from a guy worth £100 million than a guy who is not.
It's written more as a biography with a wealth of business and investment experience, insights and advice rather than a step by step 'how to' styled or overly formula laden, dry business book. Although this format from successful entrepreneur types can get a little tiresome, this one keeps its head above water by not being too indulgent in his ego, in fact it's probably the opposite. He discusses his mistakes with as much insight as his successes, and the lessons he learnt from both.
Through the different chapters he enlightens the reader more and more through his case studies in his own career, brands such as Betfair, Belgo's, FiloFax, Plymouth Gin and others, so you get a clear idea that all of his statements aren't just abstract philosophies or impressions but a principle he's tested and seen succeed.
So what is the Star Principle? It's really the 80/20 of investing. The 80/20 in it's essence states that 80% of outputs come from only 20% of inputs. Here Richard Koch believes he's isolated the small number of inputs and factors necessary to produce a star business; a business which is top performer in a rapidly growing niche. It's quite simple, but it is insightful.
While sifting through different projects and businesses to invest my time and effort in, this book has recently proved to be a highly useful tool to add to many other methods of analysing which projects to go ahead with and which to put on the shelf.
The tone is light, warm and novel-like, so you can fly through it in a few hours. Well worth a read!