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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers [Kindle Edition]

Pippa Collett (Author), William Fenton (Author)

4.5 out of 5 stars See all reviews (15 customer reviews) |

Digital List Price:	�30.89 What's this?
Print List Price:	�29.99
Kindle Price:	�17.54 includes VAT* & free wireless delivery via *Amazon Whispernet*
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Length: 264 pages
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Hardcover	�19.49		--	--

Product Description

Review

′This book successfully creates a step–by–step guide to the industry for use by sponsors, agencies and right holders alike.′ (Admap, February 2012)

Product Description

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay.

"Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship."
Luis Vicente, Head of Partnerships, Manchester City Football Club

"An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands."
Faisal Al-Dail, Saudi Post

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Product details

Format: Kindle Edition
File Size: 1749 KB
Print Length: 264 pages
Publisher: Jossey-Bass; 1 edition (5 Dec 2011)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B006JROETG
Text-to-Speech: Enabled

Average Customer Review: 4.5 out of 5 stars See all reviews (15 customer reviews)

Amazon Bestsellers Rank: #130,752 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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William Fenton

Pippa Collett

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful

Rich experience from industry pros 28 Mar 2011

By litlight VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

This book offers a good insight into fast growing industry. The authors, Pippa Collett and William Fenton capitalise on their rich experience in this field. They take us through decision making process, through strategy planning, implementation and successful relationships. The book presents many case histories and examples. There are both practical and theoretical debates about industry's direction and how to succeed there. I can imagine this book will be most appreciated and enjoyed by the community engaged in sponsorship activity.

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1 of 1 people found the following review helpful

Useful 14 May 2011

By T. Walker VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

Sponsership is a minefield, both if you're looking for sponsorship or looking for causes to sponser. This is a helpful guide to both sides. My wife is a member of Lions Club International and she tells me that the book has helped her local club in setting up a deal for a local kids football team. Excellent!

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1 of 1 people found the following review helpful

An essential resource for anyone entering or already involved in the sponsorship industry 5 May 2011

By MartinLaurence

Format:Hardcover

Reading and reviewing the Sponsorship Handbook as a complete novice led to a well-taught lesson in the dos and don'ts of a fast-growing and increasingly competitive industry. The book is a primer for those entering the sponsorship business but should not be overlooked as an invaluable reference and reminder to those already in the field. What struck me about the book is not only how well it had been resourced and written by both Pippa Collett and William Fenton, but the importance of the structure and fantastic use of case studies, questions and learning points in order to obtain as much knowledge as possible from two of the industry's leading pioneers. The unique way in which it teaches parties from a sponsors and rights holders perspective is key in not only ensuring that you are best placed to come to decisions, but also that you learn and understand the way in which the other party is operating to lead to an eventual, amicable outcome which suits everybody.

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Most Recent Customer Reviews

An invaluable tool.

I've been looking into the possibility of seeking potential sponsors for events I have been involved in, but thus far have lacked the confidence to go for. Read more

Published 2 months ago by Guitar Heroine

Essential guide to the Sponsorship Industry

I used this book with the author's permission of course to write a chapter on Sponsorship for my own book 'Secrets of Success in Brand Licensing'. Read more

Published 5 months ago by Judybart

Sponsorship guidance

Working for and running a voluntary organisation depending entirely on donations, fund raising and sponsorship, this book has been, and will continue to be, invaluable. Read more

Published 8 months ago by Mrs. P. Clements

Not for 'Small' Businesses or Sponsorship Seekers

Aimed at, and written for, large corporations this text covers every conceivable element and assumes no prior knowledge or skill in the reader. Read more

Published 9 months ago by Crafty

Excellent guide- does what it says on the tin!

Superb and accessible overview of the process of obtaining sponsorship. Clear and well-written, it should be a starting point for anyone seeking sponsorship. Read more

Published 9 months ago by M. W. Hatfield

Where do I start?

If I were either a potential sponsor or a company looking for sponsorship, this handbook would not, I feel, be particularly handy! Read more

Published 11 months ago by P. T. Harries

Excellent resource

This book is a vital resource in these financially restricted times. A wide range of materials, ideas presented in an easy to read format. I highly recommend.

Published 12 months ago by Mr. M. L. Cawood-campbell

Informative, practical and applicable

This book can safely call itself a sponsorship bible. For the people or teams new to sponsorship, it shows the way forward. Read more

Published 12 months ago by Moose Papoose

A guide to the sponsorship minefield

This book is an excellent reference tool for use by those working for sponsorship companies and those seeking sponsorship. Read more

Published 13 months ago by rhosymynydd

Comprehensive Guide to Sponsorship Today

A comprehensive guide to both sides of modern sponsorship, looking at needs of sponsors and how sponsorees can meet these needs. Read more

Published 13 months ago by Fraser the Frank Fish

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