I had to buy this book for a class - at first I was very hesitant to read it but it is a very insightful discussion of culture, by one of the best in the history of the field. It IS difficult to digest - Williams speaks in general terms a lot, and some concepts need a deal of time to understand. But it does pay off. I feel like I've gained an essential insight into the field, the direction it's going, and a thorough critique of it all. The only reason I didn't rate it higher was because the print I received was very poor - extra binder glue, faded/unreadable ink, stuck pages, etc.