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The Social Net: Understanding our online behavior [Paperback]

Yair Amichai-Hamburger
4.6 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

5 April 2013 019963954X 978-0199639540 2
In the past two decades, the Internet has come to dominate every aspect of everyday life. This has been a huge change for many of us, and, for the younger generation - born into this situation - there has been no other way of living. How does this new way of life affect our health and happiness, our well-being? How does it affect our relationships, our friendships? Has the definition of friendship changed now that we have hundreds of friends on Facebook? Why is it that some people find it so hard to talk to people in their daily lives but find it so easy on the Internet? People spend so much time on the Internet - so what do we actually do on there? Why are some people so aggressive and others exceptionally helpful? Are these behaviors that we see from the same people offline? How do we take decisions online and which groups would we rather belong to online where nobody knows us, rather than revealing our true identity to the outside world?

The new edition of 'The Social Net' provides a comprehensive understanding of the social aspects of the Internet. It contains chapters on topics such as identity manipulation, online romantic relationships, online decision making, the internet and aggression, and online prejudice and discrimination. The book provides the reader with an understanding of both the negative and positive influences of the net and is an exceptionally useful guide for for how to use the net to improve wellbeing. Today, when there is so much negative publicity surrounding the Internet - despite our reliance on it - this book provides a much needed balanced understanding of the Net and its influence.

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Product details

  • Paperback: 296 pages
  • Publisher: OUP Oxford; 2 edition (5 April 2013)
  • Language: English
  • ISBN-10: 019963954X
  • ISBN-13: 978-0199639540
  • Product Dimensions: 24.1 x 17 x 1.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 423,795 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

The new edition presents a wide range of articles by distinguished scholars. Each article examines the relationship of individual personalities with other individuals and groups in different contexts. The common thread of each article is the impact of the internet on each context and their participants. The interaction between individuals and groups as well as the dissemination of information is accelerating geometrically. This book provides a snapshot of the positive and negative aspects of our present circumstance and an idea of our future in the contexts of leadership, persuasion, romance, and decision making as impacted by the internet. This book is unique in that it provides you an opportunity to remain abreast with our rapidly evolving lives. (Amazon Customer Reviews, March 2013)

About the Author

Yair Amichai-Hamburger is Director of The Research Center for Internet Psychology in Israel.

Inside This Book (Learn More)
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2 of 2 people found the following review helpful
Format:Paperback
If you are fortunate enough to have read other books edited by Yair Amichai-Hamburger or have an interest in the impact of the internet on humanity, then you will be interested to know that he has revisited the theme of his first book with a second edition of "The Social Net: Understanding Our Online Behavior". Yair Amichai-Hamburger received his Ph.D. from Oxford University. He is the director of the Research Center for Internet Psychology at the Interdisciplinary Center in Herzliya, Israel. All of the books edited by Yair Amichai-Hamburger focus on the personalities of individuals as they relate to others and how the internet facilitates those interactions. He does so in style that transforms a seemingly technical subject into a book of interest to experts in the field and yet is accessible to the general reader.

The new edition presents a wide range of articles by distinguished scholars. Each article examines the relationship of individual personalities with other individuals and groups in different contexts. The common thread of each article is the impact of the internet on each context and their participants. The interaction between individuals and groups as well as the dissemination of information is accelerating geometrically. This book provides a snapshot of the positive and negative aspects of our present circumstance and an idea of our future in the contexts of leadership, persuasion, romance, and decision making as impacted by the internet.

This book is unique in that it provides you an opportunity to remain abreast with our rapidly evolving lives.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Media Studies - quality textbook 8 May 2013
By Ms. Felicia Davis-burden VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is a quality textbook suitable for anyone involved in Media Studies. The contributors give a formidable overview of the way the internet and all other Social Media has taken over our lives, but they do compare this to living away from the screen. I suspect that living without media technology is safer than living with the many insidious ways through which Internet/Social Media abusers can invade. One particular chapter that bothered me is about Pro-Social Behaviour: Well-meaning users send emails and/or advertise for help with charities or personal endeavours. Too many of these turn out to be scams. This is an example of what is named Moral Disengagement, along with Identity Theft, Stalking, Cyberbullying etc. All these and more are explained with all their variants. It makes illuminating, if sad, reading. This book looks at all aspects of the Utopia/Dystopia of life online. Well worth reading.
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5.0 out of 5 stars The psychology of the internet. 14 Aug 2013
By Flickering Ember TOP 1000 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I'd recommend this book to anyone with an interest in marketing, psychology, media, technology or the internet. It is an academic study into online behaviour, albeit from a largely American perspective. That said, it is definitely universally interesting and relevant.

I found it interesting learning about how we can manipulate and be manipulated by online activities, and the case studies added gravitas to some rather alarming cautionary tales.
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4.0 out of 5 stars the social and anti-social internet 4 July 2013
By Su TOP 50 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
As a forensic and criminal psychologist I am always interested in the behaviour of others and the internet has caused a massive change in the behaviour of people. The anonymity of the internet is both a blessing and a curse. Those people who would have previously started rumours in their local area about someone (or sent poison pen letters to their victims friends and family) now they go on the internet to one or more of the social networking sites and/or chat rooms and start spreading the rumour under sock-puppet usernames which they believe will never be traced back to them. This is, however, not true every move we make on the internet (as we now know for certain) is logged and recorded for future reference (mainly by the Americans).

Should we be surprised that the governments are keeping track of what we do? In my opinion no we shouldn't. It is extremely naive to think that you cannot be traced as those involved in the recent McApline "scandal" can testify - see also Edward Snowdon/Wikileaks/Telegraph Newspaper release of "spying" information on USA secret service.

One of the problems with the internet is that you have no way of knowing if the person you are talking to is "real". Take, for example, the case of Megan Meier. Megan was 13 when she "met" a 16 year old boy called "Josh Evans" and, with Megan's mum's approval, they began to message each other. All went well for 6 weeks when Josh suddenly turned against her telling her that she was a horrible person and that the "world would be a better place without you". Megan's mother showed her no empathy towards her daughter - telling her off for not turning the computer off when she was told to, and berating her for being a "bad person". Feeling abandoned and devastated she took her own life. Except ...
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5.0 out of 5 stars A must read 3 May 2013
By Ms. C. R. Stillman-lowe VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is the 2 edition of a book published in 2005. It features 27 contributors and offers up to date research on every aspect of online social behaviour. It includes topics as diverse as internet addiction, cyber bullying and stalking, suicide sites, online dating, Second Life, chat rooms, pro-social behaviour, aggression, identity concealment and so on.

The effect of the internet on our lives has been enormous, for good or ill, and has been compared in importance to the industrial revolution. Here is a book that covers all these topics and is a must read for anyone concerned with the internet,in other words, all of us.

Rating 5 out of 5.
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