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Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.
-- Ben Rothke,
(Ben Rothke )If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.
-- T. Michael Testi,
(T. Michael Testi )If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.
-- Lisa Martin,
(Lisa Martin )After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
-- Thomas E. Weber,
(Thomas E. Weber )Product Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book:
"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com
"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs
"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0
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It's not that social media marketing is particularly difficult. It's just that it's a new area and it's very easy to get something wrong and to end up doing more harm than good. The users of social media services tend to be a little more clued-up than the general population and they are often suspicious of traditional marketing methods. I'm sure we can all recite horror stories of internet marketing campaigns that have backfired badly.
Dan Zarrella knows what he's talking about though. He knows how to tiptoe around the minefield that is social media marketing without stepping on any of the minds. If all of the people currently trying to use Facebook and Twitter as a marketing tool would stop and spend a couple of hours (yes, it's a very short book) reading Zarrella's book then their campaigns would all be of a higher quality and they'd have a lot more success.
Zarrella covers all the bases in his discussion of social media tools. He goes from blogging and Twitter to video sharing and Second Life. On the way he shares all the nuances that he has picked up whilst working with these various tools. Each chapter discusses a particular area in some depth and the final two chapters step back from the detail to have a look at strategy and measurement.
The precise sites that we'll be using in the future will no doubt change. It's quite likely that won't still be using Twitter in three years time, but Zarrella's advice is likely to still hold true as the underlying principles will still be appropriate.
If you're planning a social media marketing campaign then it'll be well worth your while reading this book.
The majority of the book is taken up with an introduction to tools available under a number of headings: Blogging, Microblogging, forums etc. Mr. Zarella slightly redeems himself with the last two chapters where he discusses social media strategy and measurement.
I'd recommend this book for complete novices, however, if you have been using social media for a while, you'll likely find nothing new here.
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